sourcing skilled volunteers through linkedin job postings
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Taproot presentation on how to scope skilled volunteer projects and use LinkedIn to source professionals to complete those projectsTRANSCRIPT
Sourcing Skilled Volunteers through LinkedIn Job Postings
LinkedIn ©2013 All Rights Reserved © Taproot Foundation 2013
For Pro Bono
© Taproot Foundation 2013
Slide 2
The number one reason cited by nonprofits for not using more pro bono is “not knowing how to find quality pro bono resources.”
1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).
1
© Taproot Foundation 2013
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LINKEDIN MEMBERS + SERVICE
82% of LinkedIn members expressed an interest in
volunteering through member surveys LinkedIn’s members have a desire to serve – they
are just waiting to be asked!
© Taproot Foundation 2013
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IN THIS WEBINAR
KRISTIN TETI Taproot Foundation
What is the power of pro bono?
Learn how to use LinkedIn to post your pro bono
needs
Pro bono best-practices to consider − Identifying the right pro bono project and the
right scope of work − Managing pro bono engagements − Screening potential skilled volunteers?
Q&A ALISON DORSEY
© Taproot Foundation 2013
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WHAT IS PRO BONO?
Services donated by professionals to organizations working for the public good.
© Taproot Foundation 2013
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Many of the highest performing nonprofits are Powered by Pro Bono - generating as much as 20% of their
budget in pro bono resources.
© Taproot Foundation 2013
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DonorsChoose.org
20% OF BUDGET PRO BONO American Express – pro
bono/skilled volunteer team provided a landscape market analysis
ClearChannel – donated high-traffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.
Agenda NYC – provided pro bono collateral design
FOUNDED 2003
$130 MILLION DONATED
50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS
“We love pro bono contributions because they encourage involvement.”
© Taproot Foundation 2013
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FIND PROFESSIONALS ON LINKEDIN Have a pro bono project in mind? Looking for a particular skill set? Interested in building relationships with skilled volunteers? LinkedIn’s job postings make it easy for you to present your pro bono needs to a diverse and qualified pool of professionals that want to help!
A strategy consultant to help build your 3-year plan
A part-time accountant to maintain your books
A graphic designer to create a new logo
© Taproot Foundation 2013
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THE PRO BONO PROCESS
Use LinkedIn to secure pro bono resources Find the talented professionals you need by
connecting with people already in your network − Individual volunteers − Corporations − Professional service firms − Intermediaries − Trade associations − Schools
SCOPE SECURE MANAGE
Process from:
© Taproot Foundation 2013
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BEFORE SECURING PRO BONO
You need to identify your need, and then create a clearly defined scope of work
You need to have a sense of the kind of skills you are
looking for Get specific! For example, a graphic designer and a market analyst have very different skills, but both might be considered part of the marketing profession.
Make the ask!
© Taproot Foundation 2013
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THESE ARE NEEDS, NOT SCOPES
We need to improve our marketing by developing a new social media strategy.
We need finance help. We would like to have a better understanding of the true cost of our programs.
I think we need HR help.
© Taproot Foundation 2013
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SCOPING A PRO BONO PROJECT CONSIDER…
IN SCOPE. What will this project accomplish?
OUT OF SCOPE. What related tasks will you not do?
COMPLETION CRITERIA. When is the project done?
LOGISTICS. How long do you think the project will take? What resources will you or your pro bono provider need?
© Taproot Foundation 2013
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POSTING YOUR PRO BONO NEEDS
LinkedIn’s job posting functionality will help you put the right information out there to ensure you get the right talent in return
LET’S WALK THROUGH HOW IT WORKS!
© Taproot Foundation 2013
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LET’S GET POSTING!
© Taproot Foundation 2013
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© Taproot Foundation 2013
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ESTABLISH YOUR COMPANY PAGE! 1. Create your nonprofit’s company page 2. Add an image, logo & short description 3. Encourage your board members & supporters to follow you 4. Use updates to communicate with your board members & supporters
Over 165K nonprofits have company pages
on LinkedIn
© Taproot Foundation 2013
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Volunteer Financial Analyst
LinkedIn for Good Volunteering
© Taproot Foundation 2013
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© Taproot Foundation 2013
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© Taproot Foundation 2013
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SCREENING VOLUNTEERS ► Do they seem qualified for the work you need done? ► What is their job history? ► Do they have a demonstrated commitment to volunteer
work or causes? ► Any group associations that suggest they’ll be
passionate about your organization or project area? ► How closely are you connected to them (social capital)? ► Do they list relevant skills? Are they endorsed for those
skills? (see next slide)
© Taproot Foundation 2013
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VALIDATE VOLUNTEER SKILLS
The Skills & Expertise section allows you to review a potential consultant’s relevant skills – and see if they’ve been “endorsed” by colleagues and friends.
© Taproot Foundation 2013
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MANAGING PRO BONO ENGAGEMENTS 5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT INVEST TIME ACT LIKE A PAYING CLIENT FOSTER EFFECTIVE COMMUNICATIONS SHARE ALL NEWS: BOTH GOOD AND BAD CELEBRATE BEFORE, DURING, AND AFTER
© Taproot Foundation 2013
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GET STARTED Identify your organization’s professional service
needs and get SCOPING Check your inbox for detailed posting instructions
and your free posting code Learn more ways to use LinkedIn for your nonprofit
− Engage with supporters − Create a company page − Build your brand − Join a LinkedIn group
http://nonprofits.linkedin.com/
© Taproot Foundation 2013
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QUESTIONS?