sotu 2013 - word cloud view of live social media comments

7/29/2019 SOTU 2013 - Word Cloud View of Live Social Media Comments

1/16

State of the Union

Address - 2013A Visual Look into Social Medias Real-Time

Reactions

Presented by Sidecastr


2/16

Obamas Prepared Text as Word Cloud

Source: Politico: Word clouds: A look at Obama's State of the Union

speeches
http://www.politico.com/gallery/2013/02/word-clouds-a-look-at-obamas-state-of-the-union-speeches/000791-011291.htmlhttp://www.politico.com/gallery/2013/02/word-clouds-a-look-at-obamas-state-of-the-union-speeches/000791-011291.htmlhttp://www.politico.com/gallery/2013/02/word-clouds-a-look-at-obamas-state-of-the-union-speeches/000791-011291.htmlhttp://www.politico.com/gallery/2013/02/word-clouds-a-look-at-obamas-state-of-the-union-speeches/000791-011291.htmlhttp://www.politico.com/gallery/2013/02/word-clouds-a-look-at-obamas-state-of-the-union-speeches/000791-011291.html


3/16

Tweet Volume Per Minute re: #SOTU

Source: http://blog.twitter.com/2013/02/2013-state-of-union.html
http://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttp://blog.twitter.com/2013/02/2013-state-of-union.htmlhttps://twitter.com/gov/status/301549533442215936/photo/1


4/16

Sidecastrs Twitter Stream Curation

- Curator for this event: Steve Brand

Politics: moderately center-left registered independent

- Objective:

live-curate full spectrum of representative tweets into one of 10 SOTUspecific categories

create informative, fast-paced, yet manageable synced 2nd screenexperience

- Curation Criteria:

comments from all political angles

filter out repetitive, off-topic tweets,

favor comments that have:

higher level of specificity vs generic

about-the-moment overcould have been made anytime

Ignore swearing as a factor when choosing


5/16

Distribution of Live Curated Tweets by Category

Total selectedtweets = 291


6/16

Sidecastr Curated Tweets over live 2-hour

coverage


7/16

All Curated Tweets - All Text


8/16

All Curated Tweets - Names Scrubbed

Terms removed: President, Obama, Rubio, Marco, Boehner, Mr, @*, RT, POTUS, Paul, Ryan,

Biden, RT:


9/16

Curated Tweets: SOTU Address Only

- Rubio Rebuttal Content Removed


Biden, RT:


10/16

Curated Tweets: Start of Address

9:17p - 9:40p ET


Biden, RT:


11/16

Curated Tweets: Economy, Jobs & Min Wage Proposals

9:40p - 10:08p ET


Biden, RT:


12/16

Curated Tweets: Gun Control to SOTU End

10:08p - 10:27p ET


Biden, RT:


13/16

Curated Tweets: Rubio Response Only


Biden, RT:


14/16

Details

- Tweet rate inbound - roughly 1.5K - 2K per min (roughly 10% of Twitters fullstream)

- Pre-filtering

Search Terms:

#SOTU,#POTUS,President,Obama,Republicans, Democrats,Rubio,Economy

any live tweets from hundreds of users whose prior tweets were selected during coverage of 4

Presidential Debates, Election Night coverage

- DJ display rate: 56 tweets per minute

- DJ target selection rate: 4-5 tweets per minute

- Chosen Categories for State of the Union:

Agree!, Body Language, Disagree!, Factoids, My 2 cents, Quotes, Snarky, The

President, The Speech, VIP Posts

- Auto-assigned (bypassed curator):

VIP Posts: 25 Journalists, Rep & Dem partisans

Factoids: Pew Research; Quotes: @Whitehouse


15/16

Chart of Curated Tweets over 2-hour coverage

SIDECASTR

CURATEDTWEETSPERCATEGORY

MIN INTOCOVERAGE

Agree!Body

LanguageDisagree! Factoids My 2 cents Quotes Snarky

ThePresident

The Speech VIP Posts Grand Total

0 1 5 5 1 6 18

5 1 1 7 9

10 1 1 2 6 2 1 3 16

15 2 1 2 1 3 3 1 2 4 19

20 1 1 1 1 7 11

25 3 1 2 1 5 2 1 1 4 20

30 2 1 3 3 1 2 9 21

35 1 2 1 1 1 2 2 10

40 1 1 3 1 2 2 3 1 14

45 1 2 3 1 1 3 11

50 1 2 2 3 2 1 3 14

55 2 1 4 2 1 1 11

60 1 3 3 1 1 1 10

65 1 3 1 1 4 3 1 14

70 3 1 1 3 1 9

75 1 2 1 2 6

80 1 1 2 3 1 1 1 1 11

85 1 3 1 1 6

90 1 2 1 2 1 1 4 12

95 2 2 1 2 1 2 10

100 1 1 2 1 3 6 2 16

105 1 2 1 1 2 2 2 11

110 1 2 2 1 3 9

115 3 3

Grand Total 9 18 23 27 26 43 33 8 36 68 291


16/16

More

- Content of all curated tweets available for review at GoogleDrive

- Synced Replay of SOTU

Video: YouTube Whitehouse Channel

Sidecastr for iPad atApp Store

- Sidecastr website: www.sidecastr.com

Coverage schedule of upcoming Special Events: NBA All-Star; Academy Awards

View ourWeekly Show Coverage Schedule

All curated tweets retweeted @SidecastrPicks

Like Sidecastrs Facebook page
https://docs.google.com/spreadsheet/ccc?key=0AswCiPVJzS9sdGt1UkVLZE5IaUZLZHc5UmdyaE9IZUE&usp=sharinghttps://docs.google.com/spreadsheet/ccc?key=0AswCiPVJzS9sdGt1UkVLZE5IaUZLZHc5UmdyaE9IZUE&usp=sharinghttp://www.youtube.com/watch?v=S7doAXkmGJw&list=PL8C61A61D646F0865&index=1http://bit.ly/Sidecastr_iPadhttp://www.sidecastr.com/http://www.scribd.com/fullscreen/102165892?access_key=key-ndydettixwrjjumxs2ehttp://www.sidecastr.com/This_Week.htmlhttp://twitter.com/sidecastrpickshttp://www.facebook.com/sidecastrhttp://www.facebook.com/sidecastrhttp://twitter.com/sidecastrpickshttp://www.sidecastr.com/This_Week.htmlhttp://www.scribd.com/fullscreen/102165892?access_key=key-ndydettixwrjjumxs2ehttp://www.sidecastr.com/http://bit.ly/Sidecastr_iPadhttp://www.youtube.com/watch?v=S7doAXkmGJw&list=PL8C61A61D646F0865&index=1https://docs.google.com/spreadsheet/ccc?key=0AswCiPVJzS9sdGt1UkVLZE5IaUZLZHc5UmdyaE9IZUE&usp=sharinghttps://docs.google.com/spreadsheet/ccc?key=0AswCiPVJzS9sdGt1UkVLZE5IaUZLZHc5UmdyaE9IZUE&usp=sharing

sotu 2013 - word cloud view of live social media comments

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