Make. Believe

Establishment Rooted by Masaru Ibuka and Akio Morita

Established as Tokyo Telecommunications Engineering Corporation in May 1946.

In 1958, Name changed to

Sony Corporation.

“sonus” and “sonny”.

MILESTONES• Japan’s first transistor radio (1955)

• Trinitron color television (1968)

• Walkman personal stereo (1979)

• Handycam videocamera (1989)

• PlayStation (1994)

• Blu-ray Disc recorder (2003)

• PlayStation3 (2006).

4P’S OF MARKETING

RoductRicelace (Distribution)romotionP

Consumer Products• Television & Projector• Home Video• Home Audio• Home Theatre System• Digital Photography• Interchangeable Lens Camera• Video Camera• Computer & Peripherals• Portable Audio• Mobile Phone Battery & Charger• In-Car Entertainment• Storage Media & Batteries

Professional Products

• Broadcast & Professional• Projector & Display

NOTABLE SONY PRODUCTS

SONY PCS 11

HOME THEATRE

PLAY STATION 2X

SONY LAPTOPSSONY VIDEOCAMERA

SONY VCR SONY DISCMAN

Sony's BRAVIA series HDTV

SONY PLAYSTATION 2

Sony Music Entertainment

• Sony Music Entertainment

Second-largest global recorded music company.

• Sony Music, was founded in 1929 as (ARC).

• Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991

Contd…

• In August 2004, Sony entered into a 50-50 joint venture with Bertelsmann by merging Sony Music and Bertelsmann Music Group (BMG) to form Sony BMG Music Entertainment.

• Sony continued to operate its Japanese music business independently from Sony BMG

Sony Entertainment Television

• Sony Entertainment Television, Sony TV or SET, Hindi-language general entertainment channel.

Popular Shows are

• Boogie Woogie; C.I.D. (Crime Thriller)

• Indian Idol; an adaptation of the worldwide Pop Idol(American Idol);

• Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombian telenovela Betty la fea(Ugly Betty);

Contd..

• Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhlaa Jaa

• 10 Ka Dum, the Indian adoption of popular game show Power of 10; and Aahat (a Horror Show).

Future Products

• Sony also took the wraps off its new laptop computer, the 8-inch Vaio P series Lifestyle PC.

• unveiled a pair of futuristic glasses that project 3D video onto the lens while still allowing you to see the world around you.

Contd…

3D Soon available in cinemas and on TV screens worldwide.

Environmental Awareness

• Sony recognizes the importance of preserving the natural environment that sustains life on earth for future generations

• It helps humanity to attain the dream of a healthy and happy life.

THANK “U”