marketing 4p's
TRANSCRIPT
Principal Of Marketing
Presented By
Inam Ellahi
Marketing Mix OF
Chef’s BAKERS
Presentation Sequence
Yasir Aftab (Introduction) Soban Saeed (Products) Inam Ellahi (Placement) Noman Khan (Promotion) Syed Ali Raza (Price)
Introduction• Chef’s Bakers believe in delivering quality
products at affordable prices and of course delivering them with outstanding customer service. In order to achieve these objectives Chef’s Bakers invest a great deal of time and money in training, product development, and future design to ensure that Chef’s Bakers is the best bakery brand around.
Introduction• Chef’s Bakers regularly touted as one of
the best pastry shops in the city with extensive selection of cakes, chocolates, breads, Pasteries and Pizza all made to exactingly high standards.
ORGANIZATION STRUCTURE
Organizational Structure may define in different ways; • They define the levels of management in
organizations.• Organization structures define relationships
between jobs.• They define the centers of decisions in any
organization.• They help to achieve organizational goals by
grouping jobs, defining relationship between positions as well as who takes the responsibility in organization
• The Chef’s BAKERS works with One Executive and 03 Directors works under him, who are responsible of reporting of different department to the Chairman and Chief Executive of the Company.
• The Director 1 handles three departments under him the main and most important departments of the organization means department of Processing, Logistics.
• The next Director covers the department of HRM & Security the other main departments of the company it handles the work resource and security department of the company.
• The last Director of the company handles the core commands of the company, he handles Finance, Accounts and Sales & Marketing department of the company. He is responsible to generate high revenue for the company with great profit margin.
• Environmental Policy Chef's BAKERS pursue long term corporate
objectives towards conservation in the use of electricity, gas and water for setting up an environmental management system. We plan to meet global environmental challenges in all areas.
• Health and Safety Policy Chef's BAKERS has manual and a permanent
committee to ensure safety of staff and workers. The members of the committee are:
• General Manager Maintenance.• Processing Manager.• Management Representative (Health & Safety).• Technical Directors.• Admin, Security & Fire chief.
WORK SPECIALIZATION
Chef's Bakers is very much work specialized. We have specific crew members to do specific jobs. We have separate staff for cooking, taking orders, cleaning, and guest representing, overall managing etc.
PRODUCTS
Chef's bakers offers different Varieties of Small, medium and large Pizza’s
PRODUCTS
Cakes
.
PRODUCTS
Fast Food
Products
Salads & Pasta
Products
Biscuits
Product
Pastries
Product
Breads & Buns
PLACEMENT
The products by Chef's BAKERS are available at its store that located in the major cities of Pakistan like
Attock Karachi Lahore Islamabad Rawalpindi Peshawar
PROMOTIONS
Chef's Bakers follows integrated marketing communication in which it uses a number of advertising mediums to communicate its personality and positioning to the consumers. It includes the following advertising mediums
• Billboards• Banners• Magazine• News paper• Internet
Promotion
Price
The price of its products is a balance between gaining acceptance with the customers and making profit for the organization.
Chef's Bakers offers reasonable price on all of its product.
Chef’s Bakers offers Medium-Price range products.
Areas of Improvement
• SOCIAL ACTIVITIES • Nutritional Details HOW TO IMPROVE • Go to Universities Interact with Students:• Give Student Discounts• Install sockets beside every table. And provide
free wifi to their customers.
