solution validation @ lean startup machine
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Solution Validation@HowardKaplanJune 7, 2014 ~ LSM Boston
*If you still haven’t read Steve Blank, stop listening to me and go order “The Startup Owner’s Manual”
Solution Validation
Life’s too short to build something nobody wants*
*Or aren’t ready to buy TODAY
The only thing that matters is getting to product market fit.
Worst Practices
5 Steps to Better Solution Validation
1. Define success in advance
2. Believe what I do, not what I say
3. Growth Engine Riskiest Assumption (& often MVP Type)
Paid: Activation & Concierge, Wizard of Oz, Crowd Source
Sticky: Retention & Crowd Source, Survey
Viral: Referral & Video, Landing Page
4. MVP Type: Video
4. MVP Type: Wizard of Oz
4. MVP Type: Crowd Source
5. Customer-Pain-Solution
Do or do not.
There is no try.
[email protected]@HowardKaplanJune 7, 2014 ~ LSM Boston