society & mass culture changes in american life (1880-1914) chapter 21, section 4
TRANSCRIPT
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Society & Mass Culture
Changes in American Life (1880-1914)
Chapter 21, Section 4
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Essential Question
•What should schools teach?•How did modern advertising
spur on economic growth, as well as change Americans lives?
•What events led to more Americans having more leisure time available?
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Mass Culture
• A Common Culture Experienced by Large Numbers of People
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How Can Schools Create “Mass Culture?”
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Schools Impact on Mass Culture
• City & States Passed Laws that Forced ALLALL Kids to Go to School (Suckers! )
• Immigration Was Increasing!
• Schools Taught English & Citizenship Classes
• Everyone Learns the Same Things! – Create an “American”
Mass Culture
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Assimilation
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Growth of Literacy
• More Education = More Americans Reading!
• Dime Novels = $0.10
• Dime Novels Were Very Popular!– Told Stories of
Romance/Adventure/ Wild West
• Americans Read More Newspapers Too!
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Joseph Pulitzer
• Owner of the New New York World York World – Major Newspaper in
the World
• Competed with The The New York Morning New York Morning JournalJournal
• Added Comics, Sports, & Exaggerated Stories to Sell More Newspapers!
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William Randolph Hearst• Owner of the New New
York Morning York Morning JournalJournal
• Competed with Pulitzer’s New New York WorldYork World
• Both Newspapers Used Cartoons, Sports, Comics, & Dramatic Stories to Sell!
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The Pulitzer Prize
• Named After Joseph Pulitzer
• Awarded to the Best Article/ Newspaper/ Picture/ Book, Etc… Each Year
• Dramatic Pictures that Capture a Moment!
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Goal of Advertisers:• Get People to Buy
Their Products!
• 1900’s – Advertise in Newspapers, Magazines, Billboards
• Use Athletes/Movie Stars to Sell Their Product
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Sunday Football (The Guys)
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Oprah (4pm Everyday) &Saturday Mornings
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Commercials
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What Commercials/Slogans Did You Come Up With?
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Department Stores
• Stores Where You Could Buy Anything & Everything!
• Montgomery Ward
• Sears Roebuck (Today Sears)
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Mail Order Catalogs• Department Stores
Were Located in Cities
• Sears Roebuck & Montgomery Ward Sent Mail Order Catalogs Home To Customers in Rural Areas
• Rural Customers Could Now Get the Same Products/Goods as those in Cities
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U.S. Postal Service• In 1896, the U.S.
Post Office Created a New System to Deliver Mail & Packages to Homes
• More Americans Could Order Goods & Receive Them Using Mail Order Catalogs
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Leisure
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What Americans Did with Their Free Time
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Central Park, NYC
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Coney Island
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Sports Early 1900’s
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African American Baseball Leagues
• Due to Plessy vs. Ferguson (1896), Major League Baseball was Segregated!
• Jackie Robinson Would be the 1st African American to Play MLB Baseball in the 1950’s
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What Allowed Americans to Have More Free Time & $$$
(More Leisure)?
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Vaudevilles
• Mixture of Song, Dance, & Comedy
• Perfect for a Friday Night Date
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Vaudevilles
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Ragtime
• Blend of African American Music & European Music
• Scott Joplin – King of Ragtime
• “Maple-Leaf Rag” Scott Joplin’s #1 Hit
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The 1st Movies Ever
• Movies Competed with Live Entertainment
• 1st Movies were Silent
• Cost $.05
• Known as Nickelodeons
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The Wright Brothers
• Invented the First Airplane in 1903
• The Kitty Hawk:– Named After Kitty
Hawk, North Carolina)
• Would Lead to Increased Trade, Travel & Transportation
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Essential Question
•What should schools teach?•How did modern advertising
spur on economic growth, as well as change Americans lives?
•What events led to more Americans having more leisure time available?