SOCIAL TARGETING

“90% of decision-makers never answer a cold call, but 75% of B2B buyers use social media to make

purchasing decisions”Reply

“B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative.”

Demandbase

“80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook”

Foundation

“75% of B2B buyers and 84% of C-level or vice-president level executives use social media to

make purchasing decisions."IDC

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There is a quiet revolution happening in the way B2B companies are getting organic leads from social media

SOCIAL TARGETING IS THE SECRET B2B LEAD GEN MACHINE

WHAT IS SOCIAL TARGETING?Social Targeting is our sophisticated organic social lead gen system that uses carefully worded message sequences to connect you directly with your ideal prospects, while

taking them down a lead gen funnel in a relaxed, non-salesly manner.

CONNECT DIRECTLY WITH TARGET PROSPECTS

ENGAGE IN CONVERSATION WITH IDEAL CLIENTS

GROW YOUR OWN SOCIAL PROFILE AWARENESS

CONVERSATIONAL MESSAGE SEQUENCE TO BUILD

RELATIONSHIPS, NOT “SELL”

NATURAL INTEREST PASSED TO SALES TEAM ONLY IF APPROPRIATE

WHY DOES IT WORK?

No-one likes being sold to, it makes people switch off & ignore what you have to say, or worse – ruins the relationship.

But by connecting on a personal level, you bypass their “sales” defences and open the channels to real conversation.

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IT’S ALSO A HIGHLY EFFECTIVE WAY TO TARGET YOUR EXACT IDEAL PROSPECTS AND REACH THEM INDIVIDUALLY, BYPASSING GATEKEEPERS.

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HOW DOES IT WORK?

We’ve engineered 4 proven & tested steps to a successful Social Targeting campaign:

PROFILE AUDIT

TARGET LIST

MESSAGE SEQUENCE

CAMPAIGN MANAGEMENT

1 2 3 4

Is your social profile giving off the right impression? We fully audit your LinkedIn profile and optimise it to make sure it has a clear, powerful impact and presents you and your company in the best possible way. We know what works and what doesn’t – we’re experts at this.

PROFILE AUDIT

1

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Who would you love to get through to? Who are your ideal prospects, their roles, location, industry, company size, etc?With a clear target persona, we will carefully narrow down a defined list of your target prospects that you can connect with directly and open lines of communication.

TARGET LIST

2

Today’s buyers are switched on and can smell a sales pitch a mile off. They would most likely ignore or even block you if they think you will be trying to sell to them. So it’s absolutely crucial that your messages are informal, relaxed and sound authentic.

MESSAGE SEQUENCE

3We will come up with a natural sounding sequence of messages that will engage your new connections and uncover any genuine interest to move the conversation off-line with yourself or your sales team.

And even if not now, you will still own the relationship for future opportunities.

We take care of all connection requests, acceptance responses and management of all messaging, as well as all your incoming connection requests. CAMPAIGN

MANAGEMENT

4With your profile looking its best, your defined target list and an authentic sounding messaging sequence, we’re ready to begin your campaign.

We then pass on any leads ready to take the conversation off-line.

You’re welcome ;)

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WHEN YOU’RE ALREADY ACTIVE ON SOCIAL

Social targeting is highly effective when you’re already active on social media. It helps you build relationships, raise your profile awareness & become more visible to your followers.

It also helps if you have something of value you can share with your new connections without asking for anything

back. For example, a white paper, a case study that’s relevant to them or other assets you can point them to.

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WHAT IF YOU’RE NOT VERY ACTIVE ON SOCIAL?If you’re not particularly active on social media, or don’t have quality assets

to share for free with your connections, we’ve got you covered. You can supercharge your campaign by adding the following upgrades:

LEAD GEN “HOOK” DOC FULL PROFILE MANAGEMENT TWITTER MANAGEMENT

We can create a quality piece of content for you to give away for free to your new

connections. This could be a white paper, a case study, a report or anything else that

would be relevant and interesting to your prospects.

For ultimate hands-off social management, with your

approval we can create and schedule weekly LinkedIn

posts, monitor engagement and like and share relevant

content on your behalf.

In conjunction with your LinkedIn management, we can boost your social presence by managing your Twitter profile, scheduling approved posts &

following your target audience to maximise your engagement

opportunities.

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No bots risking your LinkedIn profile, just honest hard work from us.

OUR CLIENTS INCLUDE…

WE ARE THE B2B TECH MARKETING EXPERTS

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LET’S TALK

BOOK A CALL WITH US

lorentium.com |B2B Tech Marketing Experts

This deck was created for information purposes only. Copyright © 2019 by Lorentium LtdAll rights reserved. This deck or any portion of it may not be reproduced in any manner whatsoever without the express written permission of Lorentium Ltd. However, please feel free to share it internally within your organisation.

The best way forward is to have a chat with us. No pressure, nohard selling, just honest open conversation. We know your time isprecious so we just need a few minutes to see if Social Targetingmight work for you.

DIRECTORS CALL: 15 mins