how unions are targeting your employees with social media
DESCRIPTION
Unions are getting savvy with technology to organize, reach and communicate to your employees long before a union election begins. This webinar will discuss current employment law surrounding the NLBR or National Labor Relations Board and how union organizations are using social media, blogs and text messaging as a way to reach and organize your non-union employees at your company. o Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.TRANSCRIPT
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
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Our Sponsor
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Our Panelists
Jessica Miller-Merrell@blogging4jobs
Jon Hyman@jonhyman
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Jessica, @blogging4jobs
Jessica Miller-Merrell, @blogging4jobs
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Session Overview
• Union Social Media Use • Cases of Note • How Unions are Using Social Media• NLRB• Concerted Protected Activity
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Facebook Firing
•NLRB vs. American Medical Response of Connecticut
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Unions: Some Background
Via CERP
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How Unions Use Social
49%
23%
13%
6%
4%4% 1%
YouTube
UnionBook
Other
MySpace
2012 survey via LabourStart
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Other “Social” Channels
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Where the Conversations Happens
Blogs ~ Forums ~ Google ~ Chat Rooms
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Union Campaigns Gone Social
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Union Campaigns Gone Social
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Blogs
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Aggressive Ad Placement
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Motts: No bad apples
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Employee Viral Movements
200,000 signatures
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Employer Action plan
• Monitor your brand• Stake your claim• Adopt preemption strategies• Engage proactively in social media• Have a rapid response strategy
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Jon, @jonhyman
Jon Hyman@jonhyman
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NLRB
RIGHTS OF EMPLOYEESSec. 7. Employees shall have the right to … engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection….
UNFAIR LABOR PRACTICES
Sec. 8(a)(1). It shall be an unfair labor practice for an employer to interfere with, restrain, or coerce employees in the exercise of the rights guaranteed in section 7.
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Dilbert, 9/13/2010http://dilbert.com/strips/comic/2010-09-13/
Concerted Protected Activity
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NLRB Case Examples
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Concerted Protected Activity
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NLRB Case Examples
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Policies & Disclaimers
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NLRB’s View on Social Media
More info at http://b4j.co/nlrb-social-media
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Questions?
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
#hrsolutions #hrsolutions
Learn more about . . .
• Jessica Miller-Merrell at www.blogging4jobs.com
• Jon Hyman at www.ohioemployerlawblog.com
*NLRB’s POV on Social Media http://b4j.co/nlrb-social-media**From Jon’s blog and his social media category http://b4j.co/social-media-employment***Information on Jon’s book “Think Before You Click” http://b4j.co/think-b4-u-click