SOCIAL NETWORK TOOLS

FacebookFacebook

BlogsBlogs

TwitterTwitter

YouTubeYouTube

WebsitesWebsites

SkypeSkype

Marketing your ministryHow to create an advertHow to create a groupHow to create a page

Difference between groups and pages:

In a group, you invite people and then they join

In a page anybody can look at it, once they click like, they can

receive updates on it in their News Feed.

MARKETINGYOURMINISTRY

WHAT IS YOUR FOCUS?

FacebookFacebook

Internal to the Movement

Internal to the Movement

AudienceAudience

ActivitiesActivities

External to the Movement

External to the Movement

AudienceAudience

ActivitiesActivities

INTERNAL :: AUDIENCE

Internal to the Movement

Internal to the Movement

Audience

Laborers

Donors

LeadershipActivitiesActivities

INTERNAL :: ACTIVITIES

Internal to the Movement

Internal to the Movement

AudienceAudience

Activities

Vision

Strategy

Planning

Alignment

Prayer

Discussions

Best Practices

Directories

Email

Skype

Facebook

Twitter

EXTERNAL:: AUDIENCE

External to the Movement

External to the Movement

Audience

Unbelievers

New Believers

Uninvolved BelieversActivitiesActivities

EXTERNAL :: ACTIVITIES

External to the Movement

External to the Movement

AudienceAudience

Activities

Informing

Teaching

Evangelising

Discipling

Bible Studies

Online Training

WHAT IS YOUR FOCUS?

FacebookFacebook

Internal to the Movement

Internal to the Movement GroupsGroups

External to the Movement

External to the Movement PagesPages

USE GROUPS FOR INTERNAL COMMUNICATION

FacebookFacebook

Internal to the Movement Groups

Requires invitation

Bible Study groups

Leadership Group

External to the Movement

External to the Movement PagesPages

USE PAGES FOR EXTERNAL COMMUNICATION

FacebookFacebook

Internal to the MovementInternal to the Movement GroupsGroups

External to the Movement Pages

Public voice

Customized tabs and images

More like your “webpage”

Custom URLfacebook.com/pages/myministry

Difference between groups and pages:In a group, you invite people and then they joinIn a page anybody can look at it, once they click like, they can receive updates on it in their News Feed.

CREATE A PAGE: STEP 1

CREATE A GROUP: STEP 1

CREATE A GROUP: STEP 2

CREATE A PAGE: STEP 2

CREATE A PAGE: STEP 3

CREATE A PAGE: STEP 4

PAGE TYPES AFFECT THE INFORMATION BOX: 1

PAGE TYPES AFFECT THE INFORMATION BOX: 2

Public Figure

Organization

GETTING HELP

• eMinistry :: A global community of VLM peoplehttp://mygcx.org/eministry

• Media for Ministry :: Tools, helpful ideashttp://MediaForMinistry.org

• In Conversation :: Campus Crusade for Christ bloggershttp://inConversation.org

• Equipping for eMinistryhttp://equipping4eministry.wordpress.com

• Get Satisfaction :: People helping people minister more effectivelyhttp://http://getsatisfaction.com/gcx

PEOPLE TO FOLLOW

• Social Media & Ministry• @brianbarela | brianbarela.com• @russmartin | doublederivative.ca• Miheret.wordpress.com

• Productivity, Technology, Strategy• @staffhacker | staffhacker.com• @mattperman | whatsbestnext.com• @mashable | mashable.com

• Leadership 2.0• @kencochrum | onleadingwell.com• @michaelhyatt | michaelhyatt.com

WHERE IS KEITH

• Twitter: @keithseabourn | http://twitter.com/keithseabourn

• Facebook: http://facebook.com/keithseabourn

• Email: keith.seabourn@ccci.org

• Blog: http://seabourn.org

• GTO Blog: http://technology.ccci.org