social networking with facebook - a primer
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Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it? Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5 Credit to Ivan Boothe http://tinyurl.com/4sgaacTRANSCRIPT
Social Networking with Facebook – A PrimerSocial Networking with Facebook – A Primer
April 24, 2008Kim EthridgeApril 24, 2008Kim Ethridge
Social Networking
• Social Networking in Plain English• Social means to “share,” to “interact” with
individuals or groups,” to “form cooperative and interdependent relationships with others”
• Networking means the “exchange of information among individuals”
What is it?
Social Networking
The Seven Things Everybody Wants1. To be SEEN and HEARD
2. To be CONNECTED to someone or something
3. To be part of something GREATER THAN THEMSELVES
4. To have HOPE for the future
5. To have the security of TRUST
6. To be of SERVICE
7. To want HAPPINESS for self and othersKatya Andresen, Network for Good and Mark Rovner, Sea Change Strategies
What’s the big deal?
Social Networking
• “We” are already out there.
Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.
Why CBF?
Social NetworkingWhy CBF?
Social Networking
• “We” are already out there.• Makes it easier for constituents to stay
involved with us.
Why CBF
Social NetworkingWhy CBF?
Social Networking
• “We” are already out there.• Makes it easier for constituents to stay
involved with us.• Lets us seek out like minded people.
Why CBF?
Social NetworkingWhy CBF?
Social Networking
• “We” are already out there.• Makes it easier for constituents to stay
involved with us.• Lets us seek out like minded people.• Helps us “get found” by new audiences.• Builds awareness.• Influence of word-of-mouth/peer-to-peer.
Why CBF?
Social NetworkingWhy CBF?
Social Networking
• “We” are already out there.• Makes it easier for constituents to stay
involved with us.• Lets us seek out like minded people.• Helps us “get found” by new audiences.• Builds awareness.• Influence of word-of-mouth/peer-to-peer.• Increases website traffic.
Why CBF?
Social NetworkingWhy CBF?
Google Analytics, Jan.1, 2008 – April 23,2008
Social Networking
• “We” are already out there.• Makes it easier for constituents to stay involved
with us.• Lets us seek out like minded people.• Helps us “get found” by new audiences.• Builds awareness.• Influence of word-of-mouth/peer-to-peer.• Increases website traffic.• Participate in new “hubs” of social change.
Why CBF?
Social NetworkingWhy CBF?
Social Networking
• “We” are already out there.
• Makes it easier for constituents to stay involved with us.
• Lets us seek out like minded people.
• Helps us “get found” by new audiences.
• Builds awareness.
• Influence of word-of-mouth/peer-to-peer.
• Increases website traffic.
• Participate in new “hubs” of social change.
• Information spreads quickly.
Why CBF?
Social NetworkingWhy CBF?
Social Networking
• Social networking is all about trust.
Why should I get involved in it?
Social Networking
• Social networking is all about trust.• Trust is established through person-to-
person interaction.
Why should I get involved in it?
Social Networking
30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.
Why should I get involved in it?
Social Networking
• Social networking is all about trust.• Trust is established through person-to-person
interaction.• 30 or 50 or 100 of you can reach one heck of
a lot more people than I can alone.• Personal way any employee can contribute
to “building the army.”
Why should I get involved in it?
WHO ARE THESE
PEOPLE?
WHO ARE THESE
PEOPLE?
• Launched Feb. 4, 2004 for Harvard University students
• Expanded to the Ivy League…• …then to any university student…• …then to high school students…• …then to anyone aged 13 and over on Sept.
11, 2006• Now more than 70 million active users
Wikipedia; Facebook Statistics
Who uses it?
• 100,000 age 64+• 310,000 age 45-63• 380,000 age 35-44• 3 million age 25-34
Fast Company, Facebook by the Numbers, February 2007
The Maturing of Facebook
• Profiles• Homepage• Groups• Pages• Causes• Applications
Ivan Boothe, Using Facebook for Advocacy & Social Change
The 6 Keys to Facebook
• Profiles
Only available to actual persons• Homepage
What you see when you log in• Groups
Core application; 99% of FB members
Anyone can create a group
Join as a ‘member’
Discussion, posts, photos, events
Group admin can send messages to group membersIvan Boothe, Using Facebook for Advocacy & Social Change
The 6 Keys to Facebook
• Pages
Available to organizations and to all members
Join as a ‘fan’
Discussion, posts, photos, events
Add applications
No messaging to ‘fans’• Causes
Application; ~11 million FB members
Anyone can create
Discussion, posts, photos, events
Cause admins can send messages and notifications
Ivan Boothe, Using Facebook for Advocacy & Social Change
The 6 Keys to Facebook
• ApplicationsHave fun
Do stuff
Do good
Ivan Boothe, Using Facebook for Advocacy & Social Change
The 6 Keys to Facebook
Facebook Profile
• Only available to individuals
HELLO My Name Is Kim
Facebook Profile
On your profile your ‘friends’ can see:
• Personal info you choose to share
HELLO My Name Is Kim
Facebook Profile
On your profile your ‘friends’ can see:
• Personal info you choose to share
• Groups you’ve joined
HELLO My Name Is Kim
Facebook Profile
On your profile your ‘friends’ can see:
• Personal info you choose to share
• Groups you’ve joined
• Links you’ve posted
HELLO My Name Is Kim
Facebook Profile
On your profile your ‘friends’ can see:
• Personal info you choose to share
• Groups you’ve joined
• Links you’ve posted
• Events you’ve created
HELLO My Name Is Kim
Facebook Profile
On your profile your ‘friends’ can see:
• Personal info you choose to share
• Groups you’ve joined
• Links you’ve posted
• Events you’ve created
• Photos and videos
HELLO My Name Is Kim
Facebook Homepage
• Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.
What’s everyone up to today?
Facebook GroupAll For One and One For All
• ‘Join’ the group and invite others to join
• Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion)
• Only visible to FB members• Often used as a virtual ‘petition’
Facebook Pages
• People join as ‘fans’ and invite their friends to join
• More customizable than groups
• ‘Fan’ discussion, posts, photo & video sharing, and more
Are You a Fan?
Facebook Causes
• Join a cause and invite friends to join
• Accept/solicit donations
• Show personal actions taken
• Show most active recruiters, donors, & fundraisers
Support Us
Facebook ApplicationsNot Just Fun and Games
Stop Climate Change
The Nature Conservancy
Facebook Success Stories
• Student Anti-Genocide Coalition
Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.
STAND – Picture A World Without Genocide
Facebook Success Stories
• Used student pressure to pass legislation• Used Facebook to identify and reach out to
students in key senator’s home state
Genocide Intervention Network
Facebook Success Stories
• Started a “Save the Bay Day” for group members• At least 120 participated and posted their results
Save the Bay
Social Networking Etiquette
• Contribute
• Participate
• Offer help and receive help
• Share
• Respond
http://ezinearticles.com/?Social-Networking-Etiquette&id=618180
Rob Clark, Social Networking Etiqette, EzineArticles.com