social networking primer
DESCRIPTION
Deck from presentation to the National Small Business Chamber Luncheon 3/14/08TRANSCRIPT
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A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations
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Think “Long Tail” and the democratization of production and distribution.
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PRODUCE
MOVEEMAILISDN
ANALOG
STAGED.I.Y.www
CONSUMEDESKTOP PC
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PRODUCE
MOVEEMAIL
WIFI
MOBILE
DSL
CABLE
ANALOG
STAGEYOUTUBE
www
VIDDLER
Flickr
MYSPACE
CONSUME DESKTOP PC
NOTEBOOK
CELLULAR PHONE
iPODS, MP3 PLAYERS
VEHICLE
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A Whole New Look at Viral Marketing
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Why are these things so important to a Facebook
page?
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Posting news links on a Facebook page provides credibility to the organization for two reasons.
Links show the organization is in-tune to occurrences related to their industry
Links can show an outside interest in the organization itself (i.e. a news article written about the organization)
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It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors.
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Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amount of visits they make to your page.
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When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, presentation or other event and appreciate their participation.
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“Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and become a “fan.”
Fans are the most significant piece of the puzzle when it comes to the “virality” of the Facebook market.
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Company Name Logo Demographic data (address, phone number,
office hours, etc.) Photos Videos Discussions
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Promote both a company’s Facebook presence and its existing website
Include a photo—most often the company logo
Include text—no more than about 80 characters
“Pay-Per-Click” or a “Pay-Per-View”
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One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”…
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Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page.
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Once Maurrean is on the EcoMemphis Facebook page, she sees interesting articles on eco-friendly solutions, beautiful photos and a discussion going on.
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“This is great!”
Maurrean decides to become a fan. When this happens and she chooses to “become a fan,” that update now appears on her personal Facebook profile News Feed.
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Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan.
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Maurrean’s friends see her profile. In the News Feed, friends see she has
become a fan of EcoMemphis. Friends can then choose to view the
EcoMemphis page. Friends can become a fan, too!
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Fans can upload photos Fans can begin/join in discussions Organization can begin/join/monitor
discussions Organization can now stay in touch with the
likes, dislikes, opinions and ideas of their client base
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Memphis currently has over 82,000 users of Facebook
If properly maintained, the interactivity can increase the loyalty within consumers for a specific product, brand or cause
Facebook adoption rate growing at an increase of 2% per week
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Made Simple…Really Simple
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RSS is an acronym for “Really Simple Syndication.”
RSS Feeds allow you to “subscribe” to a website, so that its updates are sent directly to you via an e-mail account.
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A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds.
Look for some form of this symbol (often at the bottom of the page).
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Click the “RSS & feeds” option to begin the subscribing, then follow the steps.
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After clicking the RSS feed button ( ) and choosing to subscribe*, the next step will appear:
Choose “Subscribe to this feed.”
*Note, some sites with many areas of info may ask you to choose what updates you’d like (i.e., weather, local news, entertainment, etc.)
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This will appear, confirming you want to subscribe and send this to your RSS Feed Reader:
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Once you’ve successfully subscribed, you’ll see this image, letting you know these updates will appear in your e-mail feed reader:
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Your Feed Reader will look like this:
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Apple Mail Bloglines Google News Google Reader Netvibes Windows Live Mail Yahoo.com Many, many more.
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Micro-Blogging Discussion
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A service for friends, family and co–workers to communicate through the exchange of quick, frequent answers to one simple question:
What are you doing?
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Stay connectedShare ideasSeek adviceSend links
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