social networking 101
DESCRIPTION
Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using Facebook and Twitter.TRANSCRIPT
Social Networking 101
Independence Quarterly MeetingJuly 29, 2011
Popular social networks
• Facebook• Twitter• LinkedIn• MySpace• Ning• Foursquare
Via Pew Internet study, June 2011
Who uses social media?
Before you start
Ask yourself (and your organization):– What are our goals with social media?
• Engage new/existing donors • Expert positioning • Raise money • Brand awareness• Connect with clients
– Where is our audience? – Can we devote the necessary resources to
be successful?
Nonprofits and social
• Facebook reigns for nonprofits
• Twitter is second most popular
• LinkedIn and MySpace have limited use by nonprofits
Common mistakes
• Not formatting your logo• Posting too frequently • Not posting frequently enough • “Marketing” to your fans/followers
Via onlineschools.org, Feb 2011
The basics
• Pages vs. Groups • @ mention
• Page settings
Brand your page• Claim your vanity URL– facebook.com/username
• Upload a square logo
Complete your profile
Utilize Facebook apps
Vary your content
Engage with fans
Facebook Insights
• facebook.com/insights
Facebook Insights
Via InformationIsBeautiful.net, Aug 2009
The basics• Tweets – in 140 characters
• @ Replies
• Direct Messages• RTs
• Hashtags
Brand your profile
• Choose your username– @UnitedWayTC, @MakeAWishMN
• Upload a square logo
Complete your profile
Finding people to follow
Twitter best practices
• Shoot for one Tweet, one @reply and one RT per day
• Be a human being• Follow people back
However… it’s okay to unfollow people
Measuring Twitter
Measuring Twitter
URL shorteners
• Shorten number of characters in a link • Track the number of clicks– Over time – Referring sites
• Create QR codes
Questions?