Social Networking 101

April 2008

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What is Social Media?

Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio.

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Examples of Social Media

Multimedia– Photo-sharing: Flickr– Video-sharing: YouTube– Audio-sharing: imeem

Entertainment– Virtual Worlds: Second Life– Online Gaming: World of Warcraft

News/Opinion– Social news: Digg, Reddit– Reviews: Yelp, epinions

Communication– Microblogs: Twitter, Pownce– Events: Evite– Social Networking Services: Facebook,

LinkedIn, MySpace

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What Are Social Network Services?

A Social Network is a social structure made of nodes that are tied by interdependency.

A Social Network Service is an online community of people who share interests and activities.

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Who Are The Major Players?

Social Networking Websites:– MySpace– Facebook– Hi5– Orkut– Bebo– Friendster– LinkedIn

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Le Distribution Géographique

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How Much Has The Market Been Tapped?

Explosive growth…

…But still a long way to go

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What Are Social Networks Used For?

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What Are The Differences Between Services?

Facebook – Communication/Collaboration– Highly structured and highly functional– Primarily college-age, well educated high-income demographic– History as “elite” network for universities

MySpace – Self-expression– Less structured = more customizable– Younger, more diverse demographic– History as haven for music artists

LinkedIn – Networking– Business connections, references, career-oriented site

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How Is Facebook Used?

Profiles Pages Groups Events

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How Are Profiles Used?

Profiles– 1. Create a profile– 2. Communicate with Friends– 3. Share media– 4. Install Applications– 5. Browse!– 6. Other

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How Are Pages Used?

Pages– Like profiles,

but not for people– Same functionality as a profile– Fans instead of friends

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What Are Some Page Examples?

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How Are Groups Used?

Groups– 1. Gather communities of

shared interests.– 2. Communicate with <1,000

people– 3. Provide topic forums and

posted content– 4. Display affiliations on

personal profile

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What Are Some Group Examples?

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How Are Events Used?

Events– 1. Gather communities

around activities– 2. Communicate event details

easily– 3. Provide feedback and

event collaboration– 4. Display personal

engagements on profile

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What Are Some Event Examples?

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What About Applications?

Applications add functionality to profiles and pages– Self-expression– Messaging– Coordination– Multimedia– Exploration– Etc.

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Is This Entire Slideshow Written in Questions?

Yes.

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What Are Some Communication Features?

The News Feed & Mini-Feed

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What Are Some Communication Features?

The Wall

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What Are Some Communication Features?

Messages

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What Are Some Communication Features?

Chat

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What Are Some Communication Features?

Poking!

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What Are Some Media-Sharing Features?

Photos

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What Are Some Media-Sharing Features?

Video

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What About MySpace?

Similar to Facebook

Younger demographic

Less structured

More media-oriented

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What About MySpace?

Good for musicians, performers, artists, etc

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What About LinkedIn?

Career-Oriented

Older demographic

Different functionality– Make business

connections– Get recommended by

associates– Post your resume

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Questions?

Shoot.