ofi training series - social networking 101
TRANSCRIPT
Training
Training
Social Networking
101
Training
Game PlanRoad Map to Success • How Social Networks Work• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Attract new clients looking for your business• Leverage your network to find your target connections• Change your settings for Google and others search• Measure if your new target network is building
• Money Sheet• Paired Sharing
Training
Game PlanRoad Map to Success
• Our Target?
Training
Please Log intoLinkedIN Now…
Training
Social Network Efforts
Why do they fail for organizations?
Training
Social NetworksYou Already Know
• You!• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
Training
Why do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
Training
Why Do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
• 2 Old – 2 New
• MAKE IT EASY!
Training
How Many Contacts ande-mails Do YOU Have?
• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Pat Mark
Stop Thinking One
Dimensional!
(877) 59 - COACH (592-6224)
Training
What if Everyone & Everything Worked Together?
Training
Sales Goals and Objectives•Marketing
•Leads•Traffic•Registrations•Friends•Connections•Comments
•Sales•Dials•Clicks•Connections•Appointments•Proposals•Closes
Training
Sales Goals and Objectives
Training
Sales Goals and Objectives
Training
Your Personal Keywords
• Think of your target!• What are you an expert in?• How would your ideal prospect find you?• What would they “yell” or “Google” to find you?• What makes you different?• What is your skill set?
Training
Your OwnACondo.com KeywordsOwnACondo.com provides the following:
• Exclusive Buyer’s Agency• Condo• Condominium• Real Estate • First Time Home Buyers• Buyer’s Agent• Chicago• Chicago Condo• Chicagoland• Chicagoland Condo• Realtor• “Your City” or “Neighborhood” Condos• Condo Buyer• Buy A Condo• Buyer’s Specialist• Condo Specialist• Condominium Specialist
Training
Your Personal Keywords• Think of your target!• What are you an expert in?• How would your ideal prospect find you?• What would they “yell” or “Google” to find you?• What makes you different?• What is your skill set?
Exercise:
2. Write 10 things you are an expert in
3. What terms would someone use to find you
Training
Now About You!
Training
Starting with LinkedIn as the Standard…
Training
Turn off Updates Broadcast
Training
Turn off Updates Broadcast
Training
LinkedIN – Your Reach
Training
LinkedIN – Your Reach
Training
LinkedIN- Your Reach
Training
Training
Training
Training
Decide!
Training
Profile Tune Up
A Goal!
THE GOAL!
Generate Business!
100%A current position.Two past positions.
Education.Profile summary.A profile photo.
Specialties.At least three recommendations.
Training
Training
Training
Training
Training
Training
Training
Training
SummaryWhat are YOUR Keywords?
Training
Results
Training
Results
Training
Assignment:Complete Profile & Peer Review
Next week:Settings and Adding Contacts