SOCIAL NETWORKING 101

Staff meeting

August 5, 2009By Allison Doolittle

When you hear the words Facebook and Twitter, what words come to mind?

Key Questions

Myths and realities Definitions Churches on social media Our presence on social media Next steps

Myths and Realities

True/False

? Demi Moore and Ashton Kutcher are on Twitter

? 69% of adults don’t really know what Twitter is

? 5.9 million seniors (age 55+) are on Facebook

? Cindy Hawks has more followers on Twitter than Denny Henderson

? Facebook has 225 million active users

? Twitter is the fastest-growing online brand

? Pastor Rick Warren joined Twitter in July and already has more than 16,000 “followers”

Definitions

Definitions

Free tool that lets people connect through brief text message updates (up to 140 characters long)

Began with the question: “What are you doing?”

Created in 2006

Free service that connects people with friends and neighbors

Used to keep in touch with friends, post photos, share links

Created in 2004

Clip from NewsHour

http://www.pbs.org/newshour/video/share.html?s=news01n2cecqa84

Questions?

Churches on Social Media

Churches

68%

32%

Does your church tweet?

YesNo

Source: COLLIDE magazine survey July 2009

Churches on Social Media

Bible reading plans (ex. @summerpsalms) Prayer requests Participation during service Note-taking during sermons Communication between Ministry leaders and

people in their ministry Encouragement, especially from Pastors

Churches: Top Reasons

To build relationships (with other pastors, people at HCBC, Austinites, etc.)

To communicate about vision, objectives, trends, concerns

To share about “real life,” be authentic To mobilize people To ask for support or prayers To reach “mosaics” and “busters”

Questions?

Our presence on social media

What else we’re doing…

Women’s Ministry on Twitter (@hcbcgotfriends)

Children’s Ministry playgroups on Facebook College Ministry using Facebook group Young Adults Ministry using Facebook group Church planters on Twitter Philadelphia missions trip updates on Twitter Prayer in Casual Venue (coming soon)

Next Steps

Next Steps

Wanna tweet? Take a guide. Visit twitter.com and create an account

Wanna tweet from your iPhone? Get a free app like twitterfon

Wanna be on facebook? Visit Facebook.com to create a profile

Wanna ask a question? Contact me

Questions?