Social Media Week BEIRUT

Social Media versus Traditional Media; The contradictory results of the Online presence of

traditional news media. What Implications on democracy?

“Crowd sourcing, Social Collaboration, citizen journalism and the future of traditional journalism”

Rita CHEMALY

Wednesday 21 of September 2011 ALT CITY HAMRA

LEBANON

Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007;

She is a social and political science researcher and author of the “The Spring of 2005 in Lebanon between Myth and reality”.

Her researches focus on the political impact of the social media.

She blogs at www.ritachemaly.wordpress.com.

Social Media versus Traditional Media; The contradictory results of the Online presence of traditional

news media. What Implications on democracy?

Social Networks controversial Impact on the community

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Social networks : •link people all over the

•share information;

•debate political opinion;

•mobilize forces,

•lead advocacy campaigns;

•broadening the reach of information

•fostering political participation and

civic engagement online.

Social networks are re-creating the

debates we read in the traditional

monopolized mediums.

oTraditional news papers have their own websites;

oThe websites have an expanded content :

They provide:

daily news published

videos,

pictures catalogues,

special archives,

rolling banner headlines,

forums,

polls for readers;

Online Implementation of TRADITIONAL Media

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Ex: Taken from An Nahar Newspaper

Simplified Tools implicating web users in Sharing Information

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Simplified Tools implicating web users in Sharing Information

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Ex: Taken from The Daily Star Newspaper

Engage instantly with the audience

•The use of mobile social marketing to send

the people instant news .

• it “…increases awareness and moves

people to actions. It is also becoming an

effective way to engage users and

constituents”

ساحة 10كرمال كم انهي حققناه بكرا كرمانك نازنين انساعة "

."انحرية

ارا الانتخابات بتهمك قذ ما بتهمني تأكذ من صحة بياناتك "

بهىائح انناخبين عنذ انمختار أو انبهذية أو

"زياد بارود –آرار 10قبم www.dgps.gov.lb

SMS sent to Lebanese mobiles on Alfa and

MTC March 4, 2009.

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Online Presence of Journalists from Traditional Media

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Through Social Media, Traditional Media is reaching a younger audience

Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in

conjunction with Spot On PR, July 2010, p. 7

Active Audience vs Passive Audience

•Engaging the citizens •Soliciting Input •Broadening the reach of the audience •Implicating the web surfers in sharing the information •Creating New Leaders of Information

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Polarization and Imitation in Social Media

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

•Taking information from the quality press,

•Drawing information from traditional media,

Replication, “imitation” ways for active participation to the political

debate?

Reinforcing traditional Media… What chances for the online democracy?

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut

Thank you for your attention,

Feedback?

ritachemaly@hotmail.com

@ritachemaly

www.ritachemaly.wordpress.com

The contradictory results of the Online presence of traditional news media. What Implications on democracy?

By Rita CHEMALY, September 2011, Social Media Week, Beirut