social media w p u 16 june2011
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TRANSCRIPT
The Chazin Group
Using Using Social MediaSocial Media to Advance Your to Advance Your
Career.Career.
The Chazin Group
Ethan L. ChazinEthan L. Chazin
The Chazin Group
Using Using Social MediaSocial Media to Advance Your to Advance Your
CareerCareer
The Chazin Group
The Chazin Group
Special ThanksSpecial Thanks
The Chazin Group
SharonSharonRyanRyan
JanisJanisSchwartzSchwartz
Leverage Social Media to its FULL Advantage
The Chazin Group The Chazin Group Establish a Brand Online
Online & Offline:2 Worlds Collide
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupSocial Media Websites
The Chazin Group The Chazin GroupBuild a Solid Foundation
Why Start With LinkedIn
The Chazin Group The Chazin Group Establish Your Brand Online
The Chazin Group The Chazin Group Establish Your Brand Online
The Chazin Group The Chazin GroupStart With Linkedin
The Chazin Group The Chazin GroupCreate a COMPELLING Profile
The Chazin Group The Chazin GroupInvitations to Join Others
The Chazin Group The Chazin GroupRecommendations MATTER
The Chazin Group The Chazin GroupYour Summary Matters ALOT
The Chazin Group The Chazin GroupEngage Peers Using Groups
The Chazin Group The Chazin GroupCreate Your Own Groups
The Chazin Group The Chazin Group Make WPU Your Home Base
The Chazin Group The Chazin GroupEngage Peers With Groups
The Chazin Group The Chazin GroupEngage Peers With Groups
The Chazin Group The Chazin GroupSearch For Jobs
The Chazin Group The Chazin GroupSearch Jobs
The Chazin Group The Chazin GroupRecruit Mentors
The Chazin Group The Chazin GroupRecruit Mentors
• Complete your profile• Grow your network!• Research potential employers and key industry
players.• Build your recommendations.• Join all relevant groups.• Actively engage in discussions.• Learn all the industry trends & developments.• Include volunteer jobs, sports, or other positive
interests in your profile.• Help your connections and they will help you.
The Chazin Group The Chazin Group TIPSTIPS
Next Up…
The Chazin Group The Chazin Group Establish a Brand Online
The Chazin Group The Chazin GroupLeverage Twitter
The Chazin Group The Chazin GroupA Compelling Profile
U.S.P
The Chazin Group The Chazin GroupTweet Basics
Reference others
Shareinformation
140 Character Limit
The Chazin Group The Chazin Group### Hash Tags
Builds your brand!
The Chazin Group The Chazin GroupTalking to Your People
The Chazin Group The Chazin GroupWho To Follow
The Chazin Group The Chazin GroupTwitter’s Blog
The Chazin Group The Chazin GroupTwitter’s Blog
…and then
there’s
The Chazin Group The Chazin Group Establish a Brand Online
The Chazin Group The Chazin GroupFacebook Professional Account
The Chazin Group The Chazin GroupFacebook Professional Account
The Chazin Group The Chazin GroupFacebook Professional Account
Link to your blog
The Chazin Group The Chazin GroupAsk Your Friends a Question
The Chazin Group The Chazin GroupAsk Your Friends a Question
• Check your privacy settings, limit the people with complete access to your information.
• “LIKELIKE” the employers you are interested in working for.
• Consider discussing controversial topics with friends via email, rather than writing on their walls.
• Include volunteer jobs, sports, or other positive interests in your profile.
• Remove any photos, links, or other content that could negatively impact the impression you make on employers.
The Chazin Group The Chazin Group TIPSTIPS
The Chazin Group The Chazin GroupBlogging Builds Thought Leadership
The Chazin Group The Chazin Group Meet Through Meetup
The Chazin Group The Chazin Group Meet Through Meetup
The Chazin Group The Chazin GroupJoin Groups
The Chazin Group The Chazin GroupJoin Groups
The Chazin Group The Chazin GroupManage Your Account
• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf Promotion = BRANDINGBRANDING
Actively Monitor Your Brand
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)
The Chazin Group The Chazin Group
Follow Your3-4 Industries
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group ThomasNet
The Chazin Group The Chazin Group Slideshare
The Chazin Group The Chazin Group Bringing It All Together
The Chazin Group The Chazin Group Join Relevant Groups
The Chazin Group The Chazin Group Introduce Yourself Online
The Chazin Group The Chazin Group Tweet Your Upcoming Events
The Chazin Group The Chazin Group Announce on Facebook
The Chazin Group The Chazin Group Meet Them At Events
A Final Thought…
The Chazin Group The Chazin Group
Woulda-Coulda-Woulda-Coulda-ShouldaShoulda
All the Woulda-Coulda-ShouldasLayin' in the sun,
Talkin' bout the thingsThey woulda-coulda-shoulda done...But those Woulda-Coulda-Shouldas
All ran away and hidFrom one little did.
Shel SilversteinShel Silverstein