Visit www.millennialmedia.com/research to sign up

JUNE 2011DEVICE & MANUFACTURER DATADEVICE OS MIXQ2 MOBILE DEVELOPER TRENDS

MOBILE MIX™ TRACKS & REPORTS MOBILE DEVICE TRENDS

Device & Manufacturer Data

millennial media’s

T H E M O B I L E D E V I C E I N D E XJune 2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Apple

Samsung

Research In Motion Ltd. (RIM)

HTC

Motorola

LG

Nokia

HUAWEI

Sanyo

SonyEricsson

Kyocera

Private Label

Pantech

ZTE

Sony

30.76%

14.94%

11.76%

9.92%

9.14%

7.50%

2.70%

2.52%

0.80%

0.72%

0.61%

0.53%

0.34%

0.24%

0.22%

Rank Manufacturers June

Visit www.millennialmedia.com/research to sign up 2

Devices JuneRank Type OS

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Apple iPhone

BlackBerry Curve

Motorola Droid

Samsung Nexus S

BlackBerry Bold 2

HUAWEI Ascend

HTC Evo

Motorola Droid X

Samsung Vibrant Galaxy S

BlackBerry Torch

Motorola Droid 2

LG Optimus S

HTC Droid Incredible

LG Optimus V

HTC Desire

HTC MyTouch 4G Glacier

HTC G2 Touch Hero

Samsung Forte

HTC ThunderBolt

Samsung Epic Galaxy S

16.19%

5.57%

2.95%

2.71%

1.99%

1.69%

1.69%

1.66%

1.47%

1.42%

1.37%

1.32%

1.30%

1.20%

1.14%

0.99%

0.88%

0.82%

0.76%

0.73%

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

Smartphone

iOS

BlackBerry OS

Android

Android

BlackBerry OS

Android

Android

Android

Android

BlackBerry OS

Android

Android

Android

Android

Android

Android

Android

Android

Android

Android

Source: Millennial Media, 6/11.June 2011 Findings:

Apple continued to be the leading device manufacturer on our network in June, representing 30% of the Top 15 Manufacturers impression share (Chart A). Apple iPhone maintained the number one position on the Top 20 Mobile Phones ranking with 16% of the impression share (Chart B).

Samsung grew 10% month-over-month and was the number two manufacturer on the Top 15 Manufacturers ranking for the fifth consecutive month (Chart A). In June, the Samsung Nexus S impressions more than doubled month-over-month and moved to the number four position on the Top 20 Mobile Phones ranking (Chart B).

HTC held the number four position and represented 10% of the Top 15 Manufacturers impression share in June (Chart A). The HTC Thunderbolt made its debut on the Top 20 Mobile Phone ranking in the number 19 position (Chart B).

Wi-Fi experienced an 8% increase month-over-month with a 34% impression share of The Carrier Mix (Chart C). This increase is largely tied to the increase in Connected Device impression growth on our network in June.

Device Input Mix was relatively flat month-over-month. Touch Screen continued to lead the Device Input Mix on our network, representing 60% of the impression share (Chart D).

Source: Millennial Media, 6/11.

Top 15 Manufacturers (all devices)Ranked by ImpressionsCHART A

Top 20 Mobile PhonesRanked by ImpressionsCHART B

Source: Millennial Media, 6/11.

15%

14%

60%

11%

Device Input MixCHART D

Touch ScreenTouch & QWERTYQWERTYKeypad

34%

18%12%

8%

8%

8%

5%4%

2%1%

Carrier MixCHART C

Wi-Fi (Multiple Carriers)VerizonSprint - NextelT-MobileAT&T

OtherMetro PCSCricketBoost MobileTracFone

Source: Millennial Media, 6/11.Other includes Vodafone, Orange, TIM, Bell Canada, etc.

65%SMARTPHONES

17%FEATUREPHONES

18%CONNECTED

DEVICES

Smartphone, Feature Phone & Connected Device Impression ShareCHART A

Source: Millennial Media, 6/11.Smartphone data does not include what could be considered Smartphones running proprietary Operating Systems, e.g. Samsung Instinct, LG Vu. Millennial Media defines a Connected Device as a handheld device that can access the mobile web, but is not a mobile phone. Examples include Apple iPod Touch, Sony PSP, Nintendo DS, iPad, etc.

June 2011 Findings:

Smartphones led the Smartphone, Feature Phone & Connected Device Impression Share mix, with 65% of the impression share (Chart A).

Connected Devices experienced a 13% growth month-over-month and accounted for 18% of the Smartphone, Feature Phone and Connected Device Impression Share mix in June (Chart A).

Android maintained its position as the leading Smartphone OS on our network for the seventh consecutive month with 54% of impression share in June (Chart B).

New this Month! We expanded the reporting to include highlights from InsightExpress’ Mobile Consumer Research study. The study reported on the shift in mobile device usage trends over the last quarter.

In Q2 2011, consumers increasingly used tablets for activities where they had previously used other technologies (i.e., TVs, PCs, eReaders). Since they acquired tablets, 27% of consumers reduced the time they browsed on the internet on their computer, 29% checked their email less frequently on their computer, and 23% used their eReader less frequently. Video viewing behavior also shifted, as 27% watched fewer videos on their computer and 19% watched fewer shows or movies on their TV (Chart C).

Smartphone OS MixRanked by ImpressionsCHART B

54%

2%3%

AndroidiOSRIMSymbianWindows

26%

15%

June 2011

Device OS Mix

Visit www.millennialmedia.com/research to sign up 3

millennial media’s

T H E M O B I L E D E V I C E I N D E X

Source: Millennial Media, 6/11.Other includes webOS, Danger, Nokia OS, Palm OS.

Tablet Replacement Trends – Q2 2011 Percent who do the following less since getting a TabletCHART C

Source: InsightExpress’ Digital Consumer Portrait, Q2 2011.

0%

5%

10%

15%

20%

25%

30%

19%

27% 27%

23%

29%

WATCHSHOWS/MOVIES

ON MY TV

BROWSE THEINTERNET ON

MY COMPUTER

WATCHVIDEOS ON

MY COMPUTER

EMAIL ONMY COMPUTER

USE MYeREADER

The number of mobile app downloads are expected to reach 33 billion worldwide by 2014.

Did You Know?

Source: eMarketer, 5/11.

Q2 2011 Findings:

iOS grew 12% quarter-over-quarter and represented 49% of the Application Platform Mix, ranked by revenue, in Q2 2011. (Chart A).

Android represented 41% of the Application Platform Mix in Q2 2011, a 14% growth quarter-over-quarter (Chart A).

Gaming applications were the leading Application Category on our network in Q2 2011, representing 27% of the application impressions (Chart B).

Music & Entertainment application impressions grew 13% quarter-over-quarter (Chart B). Within the Music & Entertainment category, Music & Audio applications accounted for two-thirds of the impressions in Q2 2011 (Chart B).

Visit www.millennialmedia.com/research to sign up 4

Q2 Mobile Developer Trends

June 2011

Application Platform MixQ2 2011 – Ranked by RevenueCHART A

49%

41%

9%

Apple (iPhone, iPod Touch, iPad)AndroidRIM (BlackBerry Devices)Other

1%

Visit www.millennialmedia.com/research to sign up 4

millennial media’s

T H E M O B I L E D E V I C E I N D E X

Visit www.mmdev.com to learn more.

An expanded version of our developer portal is now available. It’s packed with new features and tools to help you manage and grow your business.

Highlights Include:• My Apps Dashboard, which provides a snapshot of your apps,account activity and news

• House Ads to help you promote your apps• Improved reporting including Country/Carrier breakdowns• New design and improved performance• Improved help and support documentation• A feedback tool to allow you to share your thoughts and insights

NEW FEATURES NOW AVAILABLE!

Source: Millennial Media, 6/11.Other includes Windows Phone 7, Symbian, Palm.

GAMESMUSIC & ENTERTAINMENTMOCIAL MOBILE SOCIAL NETWORKINGCOMMUNICATIONSWEATHERNEWSSPORTSHEALTH & FITNESSTRAVEL & LOCALSCIENCE & TECHNOLOGY

123456789

10

RANK CATEGORIES

Top 10 Mobile Application CategoriesQ2 2011 – Ranked by ImpressionsCHART B

Source: Millennial Media, 6/11.

iOS impressions grew 18% quarter-over-quarter.

Android impressions grew 11% quarter-over-quarter.

RIM impressions grew 29% quarter-over-quarter.

Symbian impressions grew 13% quarter-over-quarter.

Windows Phone 7 impressions grew 31% quarter-over-quarter.

Global OS Quick Stats

Source: Millennial Media, 6/11.

About Millennial Media, Inc.

Millennial Media is the leading independent mobile advertising and data company. As an independent company, Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. The company has received numerous industry awards including the 2010 OnMedia Top Private Company in Digital Media and the 2010 Stevie for the Most Innovative Company Maryland. For more information, please visit http://www.millennialmedia.com, join our Facebook community, or follow us on Twitter @millennialmedia.

About Millennial Media’s Mobile Mix™

Millennial Media’s Mobile Mix™ reports key advertising trends with a focus on mobile manufacturers, devices, operating systems, connected devices and more. Millennial Media’s Mobile Mix™ is in complement to the Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ report, which delivers monthly insights on advertising performance and engagement. Both reports are based on actual campaign and network data from Millennial Media, Inc. Millennial Media partners with major carriers, media networks, and top-tier publishers to deliver the largest data set of any third-party U.S. mobile advertising network. As such, we are uniquely capable of reporting and analyzing the richest sets of carrier, device and campaign data collected over billions of monthly ad requests. Elevating and driving the whole mobile ecosystem forward is central to our company mission.

Visit www.millennialmedia.com/research to sign up to receive Millennial Media-related news including the Mobile Mix ™ report, the Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ report, and the newly released Mobile Intel Series.

For questions about the data in this report, or for recommendations for future reports, please contact us at research@millennialmedia.com.

June 2011

Visit www.millennialmedia.com/research to sign up 5

millennial media’s

T H E M O B I L E D E V I C E I N D E X