social media trendsetting | how to succeed and lead today with digital and mobile marketing

Trendsetting in Social MediaHow to Succeed and Lead Today With Digital and Mobile Marketing

Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

You’re about to discover: How the focus on social media goals

has been evolving

What to do (if anything!) about

fragmenting audiences

What’s better than “engagement”

How not to drive yourself crazy with

all the social media options out there

Other miscellaneous “trends” of

which to be aware


Epiphanies in Brief: Bold, gritty, dream-driven

company founded in 2004 Specializing in social

media mojo, training, speaking, Power Summits, workshops, podcasts, online branding, and Possibility

Leaders of the “A-Ha!” Tribe social media marketing, success, and mastermind group



1. Goals

Business goals that can be

well defined!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod


Increase:1. Revenue2. Customer base3. Repeat business4. Average order price5. Lead generation6. Event participation7. Conversion rates8. Sponsorships9. Joint ventures/partnerships

“Social media”goals are the

means to the end!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod


Increase: Reach (as much as possible…)

Engagement (or something better…)

Views (but did they really?...) Growth of Likers, Followers, etc. (but those numbers share something in common with this trio…)

Social media goals are only good if they’re helping you achieve one (or more) of your business goals, but these are also “long games” – ones where the results play out over significant periods of time.


2. Audience Segmenting

The fancy way: Personas!



Create a fake person or set of people, and flesh out these traits:1. Roles2. Goals3. Challenges4. Company/Industry (B2B)5. Where they typically get

information6. Personal background7. Shopping preferences

The less fancy way:

Ideal customers!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod


3. Attention


Social media is doubling down on video! Facebook Live tested with

celebs in 2015, rolling out to all in 2016

Twitter livestreaming apps went from unknown to big time in 2015

YouTube rolls out “YouTube Red” subscription service

Snapchat: 7 billion video views per day as of January 2016

Instagram video up from :15 to :60

Characteristics of Attention-Grabbing Content

1. It’s native 2. It doesn’t interrupt3. It doesn’t make demands

(often)4. It’s micro5. It’s consistent and self-aware

Consider how each and every post, tweet, comment, like, or share will confirm your business’ identity. Though your business’ micro-content will vary wildly every day, it must consistently answer the question, “Who are we?” – Gary, #JJJRH

And we would add, it must also answer this question: “What’s our why?


“Reach” is minimal!



Facebook post reach: 10% ish*

*assuming people actually see your post,and don’t just blow by it in their News Feeds


Tweet reach: 30% ish*

*if you tweet 3x/day for a week


LinkedIn reach: 66% ish**if you post every weekday within one month


The big trick?

Master saying the same thing

12 different ways.EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod


Why is “repeating”

yourself okay?

“Reach” is minimal!


Automation Options Facebook (free!) for direct scheduling Facebook.com/twitter (free!) to auto-update

your tweet stream with your Facebook posts Hootsuite (free!) for scheduling other

platforms Buffer (free!) for spacing out content as you

find it IFTTT.com (free!) for automation “recipes” Cross-promoting is better than cross-

posting!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Big Four Facebook LinkedIn Instagram Twitter


Niche Four

Wild Card:

Pinterest Slideshare Snapchat Twitch

YouTube

Disposable Content Trend Photos and short-form

video play to shortening attention spans, drive greater “engagement”

Disposable, snack-sized content is easier, quicker, more affordable, less polished, more human

“Newsjacking” – playing along with current eventsEpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Mobile Friendly “Trend” New Hampshire: 830,000

adults on Facebook iOS devices: 410,000;

Android devices: 330,000 Worldwide: 93% of FB’s active

daily users are accessing Facebook from a mobile device; 52% are mobile only


Pay to play FB “Trend” Device Custom

audiences/lookalikes/ 3rd party data layers

Interests and behaviors Geography Remarketing/retargeting Standard demographics


? ? ?EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod