social media training slides 2 - twitter for beginners
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TRANSCRIPT
Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011
Workshop: Twitter for BusinessA focused look at Twitter
Workshop: Twitter for Business
Hands-on session★ interface★ conventions★ profile★ settings★ audience★ ecosystem
Workshop: Twitter for Business
Hands-on
By 10.30 you will...
★ be comfortable with the Twitter interface★ understand the conventions of the medium★ understand how options, personalisation & privacy settings affect online presence★ be aware of tools that help gain insight into your audience/reach
But first... watch this...
Twitter videohttp://is.gd/Fs8fat
Interface
✓I am comfortable with the Twitter interface
@D#Mentions
Direct Messages
Hashtags / Trends
Retweet (RT)
Workshop: Twitter for Business
Conventions
✓I understand the conventions of the medium
Profile
✓I understand how options, personalisation & privacy settings affect online presence
Settings
✓I understand that Location (and timezone) may be automatically added to my Tweets
Workshop: Twitter for Business
Audience
★ Early Middle-age (26-44)★ Affluent★ Tech-savvy★ iPhone users
✓I am aware of the kind of people who use Twitter
Workshop: Twitter for Business
Ecosystem
★ Applications & API★ Tweetdeck, Twitpic, mobile
★Buttons★ Logins★ Mashups & Services★ search.twitter.com ★ Twittervision★ Twitterfall★ Helveti-tweet★ Lanyrd★ Klout
(more on that later)
✓I am aware of tools that can help us gain insight into our audience/reach✓I am aware of various ‘visualisation tools’ that can show tweets in different, interesting ways
Workshop: Twitter for Business
Q&A and Wrap-up
So... do you feel you...
★ are comfortable with the Twitter interface?★ understand the conventions used?★ understand how personalisation & privacy settings affect online presence?★ are aware of tools that help gain insight into the ‘twittersphere’?