simple step by step twitter guide for beginners
DESCRIPTION
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.TRANSCRIPT
Engaging Consumers with Brands
How Twitter Works? Simple steps to use Twitter for your business.
Social Media & Blog Marketing
Engaging Consumers with Brands
#Digital trends
Engaging Consumers with Brands
#Twitter in numbers
Over 25.000.000.000 tweets sent in 2010.
In May 2011, Twitter has reached 300 M. registered users.
666.503 registered users in Russia.
91 % of twitter users have less than 100 followers
Thursday and Friday are the most active days on Twitter.
7PM to 8PM is the most active hour in Russia.
Twitter top user is Lady Gaga with 10 M + followers.
Engaging Consumers with Brands
The link was clicked 95.333 times in 1 hour.
#Do you understand Twitter?
Chalie Sheen was paid 10.000$ to send this tweet.
Engaging Consumers with Brands
Presentation Agenda
1. How Twitter works?
2. How to use Twitter for your business?
3. What programs you will need?
Engaging Consumers with Brands
How Twitter Works: Step by step guide
Engaging Consumers with Brands
Step #1 : Create your account.
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
Your account’s name format is : @accountname.This name is very important to position yourself:Personal (@yourname)Prof. (@yourcompany, @name_at_company, @industrykeyword) The name is indexed in SE.
Engaging Consumers with Brands
Step #2 : Personalize your account
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
Engaging Consumers with Brands
Step #3 : The “Following” process – Find people to follow
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
Example of account to follow:- Your competitors (Company & personal accounts)- Industry specialized resources (RBK daily, Mashable,
…)- Industry experts - Journalists- Celebrities- Clients- …
Engaging Consumers with Brands
Step #4 : Write your first tweet
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
- You have only 140 characters so every word counts.- You can add a picture (twitpic) to your message.- Your message is visible in your followers’ timeline.- Your message can be: a news, a question, a reply, a
quote, a relevant link, a retweet, a direct message, a mood message…
- Your message must be interesting for others (no spam)
Engaging Consumers with Brands
Step #5 : The timeline
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
The timeline (or newsfeed) is chronological list of all
tweets posted or retweeted by the people I am
following.
Engaging Consumers with Brands
Step #5 : The newsfeed. Understand Twitter Vocabulary
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
Links:You can add links to your tweet. In order to save space, you can use a “link shortener” in order to transform a usual long link in a short one. ex. http://www.google.com/search?um=1&hl=en&client=safari&rls=en&biw=1676&bih=867&tbm=isch&sa becomes http://bit.ly/bg53v4
Engaging Consumers with Brands
Step #5 : The newsfeed. Understand Twitter Vocabulary
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
Hashtag (#):A hashtag before a word create a link that allows you to find, categorize or follow all the tweets using the same hashtag.
Retweet (RT):Retweeting is the act of reposting somebody else’s tweet.
Engaging Consumers with Brands
Step #5 : The newsfeed. Understand Twitter Vocabulary
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
@messages:An @ symbol followed by an account name is a link to that account page. @messages can be either a public reply to that account or a mention.
Direct Message (DM):You can send through Twitter’s platform a private message to someone who is following you. Just add “d” at the beginning of your tweet followed by the name of the account to reach. (no @)
Engaging Consumers with Brands
Step #5 : The timeline. Understand Twitter Vocabulary
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Step by step guide to use Twitter
The message is sent by
@charliesheenName of the campaign. #winning allows to find
related messages
#tigerblood and #tigerbloodintern is the name of the sponsor –
here a HR company.
Link to the dedicated landing
page
General terms describing the
tweet core message
This tweet has been shared (retweeted) first by NicFhionnlaoich and
100+ other people.
Engaging Consumers with Brands
How to use Twitter for your business?
Engaging Consumers with Brands
Define your goal and your strategy
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Targeted Goal Difficulty Time consumption Efficiency
Get on top of news.
Get consumers’ insights.
Customers support.
Lead generation. It depends
Push sales. It depends
Advertising & Traffic generation It depends
Consumer’s engagement.
Networking.
Engaging Consumers with Brands
Get on top of news
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
- Iranian revolution (3,5 M tweets)- Ben Laden’s death (2,5 M tweets)
- Congressman Antony Wiener’s scandals (Erotic pictures and video publish)- DSK’s trial insider news (Real time info about trial from journalists present in
court) - Japanese Earthquake (2M tweets)- …
Engaging Consumers with Brands
Customers’ insights
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
- Research your brand’s mention.- Research mentions of your competitors’
brands and products.- Keep an eye on hot topics and trends.- Track your followers’ conversations.
- Keep up with local discussions.(twittervision.com)
Specific programs like “Twitter Alerts” or “Tweetalarm” allows you to create dedicated email alerts for specific mentions like keywords, phrases, hashtags, links…
Engaging Consumers with Brands
Customers’ support
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
In real time world, customers gets immediately in touch with the brand in case of a problem and expect for an instant solution.
Twitter offers this possibility and many companies have created client support team dedicated to Twitter:- Comcast (@Comcastcare)- Sony playstation (@Askplaystation)- Jet Blue Airways (@jetblue)- Peugeot (@Peugeotcare)- Dell (@direct2dell)- Red Cross (@redcrossPDX)Be careful: if you start offering such service, be prepared to have at least 1 manager dedicated to it.
Engaging Consumers with Brands
Push sales & lead Generation
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Computer constructor Dell (@Delloutlet) was one of the very first companies to find out how to monetize Twitter’s followers by proposing exclusive discounts coupons. Twitter is very popular lately to promote local offers: - Daily discounts- Orders (ex. Pizza Hut)- Location information (ex. Kogi Korean BBQ)
Many companies are now proposing the same mechanism. Lead generation is often based on free tech support, downloading white papers…
Engaging Consumers with Brands
Communication & traffic generation
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Engaging Consumers with Brands
Consumer’s engagement
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Create competitions:
Support a cause:
Answer questions and ask questions yourself:
Publish highly relevant content:
Engaging Consumers with Brands
Networking
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Tweetup
#Event
Twitter #intro & Twitter #followfriday
Engaging Consumers with Brands
Control what is published on your corporate Twitter
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:How to use Twitter for your business?
Marc Jacobs’ Tweet:
Red Cross’ Tweet:
Chrysler’s Tweet:
Kenneth Cole’s Tweet:
Engaging Consumers with Brands
What programs you will need?
Engaging Consumers with Brands
Organize your Twitter: Hootsuite
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:What programs you will need?
Alternatives: Seesmic, Tweetdesk, CoTweet
Engaging Consumers with Brands
Contact Management: Twellow
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:What programs you will need?
Alternatives: friendorfollow, Twitoria, Wefollow
Engaging Consumers with Brands
Tracking and metrics: bit.ly
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:What programs you will need?
Alternatives: Twitalyzer, Twittercounter, Google Analytics
Engaging Consumers with Brands
Conversations monitoring: Tweetbeep
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:What programs you will need?
Alternatives: search.twitter.com, Monitter
Engaging Consumers with Brands
Conclusions
Engaging Consumers with Brands
How to use Twitter
Social Media Strategy Fundamentals:Social Media Strategy Fundamentals:Metrics & KPI Measurement: Classification III.#FAQ
How to have quickly over 100.000 followers?
Can you delete a message on Twitter?
Can you connect Twitter to other social networks?
My company’s domain name is taken, what can I do?
How do I know the real number of people reading my tweets?
How often should your company tweet?
Engaging Consumers with Brands
Social Media & Blog Marketing
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