social media tools
DESCRIPTION
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.TRANSCRIPT
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SOCIAL MEDIA TOOLS
Experiences of a small ruminant specialist
SUSAN SCHOENIANSheep & Goat Specialist
www.sheepandgoat.com [email protected]
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What is social media?
Online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
A broad term used to define website and web applications where you have social interactions around a media form.
Tools and platforms people use to publish, converse and share content online.
Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.
A combination of sociology and Information technology that allows people to publish their own content and to establish business or personal relationships.
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There are at least 23 different kinds of social media.
1. Blogs
2. Social networking
3. Social news
4. Social measuring
5. Micro-blogging
6. Social bookmarking
7. Social Q & A
8. Video sharing
9. Photo sharing
10. Social search
11. Professional networks
12. Niche communities
13. Social e-mail
14. Comment communities
15. Regional social media sites
16. Podcasting communities
17. Blog networks
18. Blogging communities
19. Presentation-sharing sites
20. Content-driven communities
21. Product-based communities
22. Review and recommendation sites
23. Other
http://onbloggingwell.com/23-types-of-social-media-sites/
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Top 10 social media sites of 2012
Rank Site Type # unique visitors
1 Facebook Social networking 950 million
2 YouTube Video sharing 880 million
3 Wikipedia Content-driven 410 million
4 BlogSpot Blog 340 million
5 Twitter Micro-blogging 170 million
6 WordPress Blog 130 million
7 Linkedln Professional network 96 million
8 Google Plus+ Social search 90 million
9 DailyMotion Video motion 60 million
10 Flickr™ Photo sharing 51 million
http://socialmediachimps.com/platforms/most-visited-social-media-platforms-2012/
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Why should you embrace social media?
Mass influence!
Social media is a culture changer, not a fad.
Anti-AG activist groups are becoming increasingly active on social networks.
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We need to tell our story!
We have a good story
to tell.
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How can social media help your farm?
Marketing
If you’re a direct marketer or service provider, social media is a great way to promote your products (and services) and engage and build your customer base.
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What else is social media good for?
Information
Gain knowledge Share ideas Research products Find support
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UME Small Ruminant Program
My Social media tool box
Blogs (2006)
Flickr™ (2007)
SlideShare (2010)
Twitter (2010)
Facebook (2011)
Linkedln
Youtube
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What is a blog?
Online diary: a discussion or information site that consists of discreet entries (posts) that are displayed in reverse chronological order.
Most blogs are interactive: visitors can leave comments.
“Real” web site: content is indexed by search engines.
There are many FREE blogging platforms.
http://askavetsheep.wordpress.com/
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Shepherd’s Notebook blogmdsheepgoat.blogspot.com
Created in 2006 to provide information to sheep and goat producers and anyone else interested in small ruminants.
Contains information news, images, presentations, and research findings.
795 posts178,409 views
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W. MD Pasture-Based Meat Goat Performance Test
mdgoattest.blogspot.com
Created in 2006 to provide information to consigners, potential buck buyers, and anyone else interested in our meat goat testing program.
Blog entries contain links to all test data and reports (PDF files).
All consigners have had Internet access and the blog has turned out to be an excellent tool of communication.
291 posts41,555 views
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The Baalandsbaalands.blogspot.com
My farm blog
Helps to promote sales of breeding stock.
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What is Flickr™
Most popular online photo management and sharing application.
Established in 2004; acquired by Yahoo in 2005.
More than 6 billion images.
Can organize images into sets and categories and search using (meta)tags.
Low cost ($25/year)
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My Flickr™www.flickr.com/baalands
#1 image: 524,643 views
Began posting images in 2007 (6,454 images).
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What is SlideShare?
Presentation sharing web site, e.g. PowerPoint presentations.
Also supports documents, PDFs, and videos.
Useful tool for education and e-learning.
Can imbed presentations in social media.
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SlideSharewww.slideshare.net/Schoenian
Began uploading files in 2010 (99 presentations).
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What is Twitter?
Established in 2006.
Micro-blogging service.
Can post text-based messages up to 140 characters, known as “tweets.”
Messages can be grouped using hash tags (#).
Over 500 million registered users, generating over 340 million tweets daily.
59% of users are women.
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Twittertwitter.com/MDSheepGoat
Since 2010, Shepherd’s Notebook blog entries have been automatically sent to Twitter.
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What is Facebook?
Launched in 2004.
The most popular social networking web site, surpassing MySpace in 2008.
Over 1 billion users, half of which use Facebook on a mobile device.
57% of Facebook users are women.
Personal and business uses.
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Facebookwww.facebook.com/MDSmallRuminant
Established page in October 2011.
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What’s next on my social agenda?
Youtube
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What I like about social media?
Another (new) way to reach people and extend the reach of my extension program.
Branding of my extension program.
Integration among social media websites.
You get lots of statistics: like, reach, favorite, visits, views, downloads, etc.
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Social media challenges
Which one(s) to use
The learning curve
Time
Measuring impacts
Getting people to interact
Dealing with negative interaction
Facebook is better than
No, Twitter is better!
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Social mediaUME Small Ruminant Program
www.facebook.com/MDSmallRuminanttwitter.com/MDSheepGoatmsheepgoat.blogspot.commdgoattest.blogspot.comwww.slideshare.net/Schoenianwww.flickr.com/baalandspinterest.com/mdsheepgoat
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Do you have any questions? Thank ewe for your attention.
Sheep don’t
tweet. They bleat!