social media marketing tools

© Copyright Scott Design Inc.

Online Marketing: Getting Started with Social Media

Business Professionals of Santa Cruz County

Meetup • July 22, 2009

Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies


What’s the big deal about online search? •  92% search online

before making decisions •  Search engines !nd

content, categorize it, and connect people with what they need

•  Try to rank in the top 10 for search terms by creating useful content, using words your customers use


Online Marketing •  Websites – can cost from $1,000 to $250,000 •  E-mail, banner ads, video, Flash demos – design costs •  Social networks – no hard costs, just the time to write


Bene!ts of Social Media Marketing •  Lets you control online information about your company •  Drives traffic to your website through links •  Improves your search engine rankings •  Lets you join the conversations already going on online



Social Networks Overview

Social Networks


Top free tools – these provide a great foundation •  LinkedIn •  Facebook •  Twitter •  Blogs •  Local search engines •  Yelp



LinkedIn

A business network with 41 million members in over 200 countries and territories

around the world.

LinkedIn Pro!le


•  Online resumé

•  Send messages or add members to your network

•  Ranks high in search engines

LinkedIn Company


•  Brief company overview

•  Lists your employees who have pro!les

•  You and customers can !nd each other

LinkedIn Answers


•  You can ask questions and answer others

•  Great way to interact with your peers and potential customers

LinkedIn Group


•  People with a common interest

•  Join in discussions or share news and events

•  Get a daily e-mail with discussions


Facebook

Facebook helps you connect and share with the people in your life.

Facebook Pro!le


•  For work and/or personal use

•  Connect with “friends”

•  Posts on your wall appear on your friends’ walls

Facebook Group


•  A place to join in discussions or share news and events

•  Posts appear on all members’ walls

Facebook Fan Page


•  For a company, celebrity, or product

•  Post events, news, discussions

•  All posts appear on fans’ walls


Twitter

Twitter is a service for friends, family, and co–workers to communicate and stay connected

through the exchange of quick, frequent answers to one simple question:

What are you doing?

Twitter Pro!le


•  Post short messages

•  Follow messages from others

•  Share links, news, and events

Twitter National


•  Connect with customers through discussions, service, product news, contests, tips, and more

Twitter Local


•  Announce specials, location of their food trucks

•  Expanded local business and now going into other cities

Twitter Charity


•  Raise awareness

•  Created event that raised $250K in one day

•  Share videos of drilling wells in Africa


Blogs

A website, maintained by an individual or organization, with regular entries of commentary,

descriptions of events, or other material such as graphics or video.

Product Blog


•  Announce products

•  Share photos and videos of events

•  Write articles

•  Local tip: Use a Cruzio blog

Service Blog


•  Share expertise in their industy

•  Provide links to website and information of interest to their potential clients

•  Allow users to subscribe to their blog via e-mail or RSS


Local Search

Help customers !nd you on Google. Create a business listing to be sure

local customers !nd you.

Google Local


•  A map-based listing

•  Location, website, phone number, coupons, photos, and videos

•  Users can provide reviews


Yelp

The fun and easy way to !nd, review, and talk about what’s great – and not so great –

in your area.

Yelp


•  Listing with info about you

•  Add coupons, photos, and videos

•  Users can provide reviews

•  Good reviews push you to top of the list


Getting Started

What do I do now?

5 Quick steps to get online •  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local

search sites (GetListed.org), and Yelp •  Fill out the basic information (you can add more later) •  Join groups of peers and/or customers •  Listen and get a feel for discussion etiquette •  Get social by joining into conversations


Useful Links •  LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com,

GetListed.org, Yelp.com •  Social Media Quickstart Guide - 6 tools you need

http://tinyurl.com/smquickstart •  Getting started with social media

http://tinyurl.com/smgetstart •  5 Reasons companies should do social media marketing

http://tinyurl.com/smwhy



Thanks!

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