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#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Rare CommunicationsSocial Media Summer School

Live Tweeting!Ask your Social Media Questions to:

@rareresults or #SMSummerSchool

slideshare.net/rareresults

#SMSummerSchool @rareresults @WurstCalgary @AcceleratorYYC

• Hootsuite

• Klout

• SocialBro

• Demos

• Questions

Today’s session will cover:

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Hootsuite

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

What is Hootsuite?Hootsuite is a social media management tool intended to make your

life easier.

• Listen & Engage

• Schedule Content

• Analytics

Listen & EngageIn order to generate leads and build community it’s important to

listen to conversations and engage with them.

• Create search and geo coded search streams.

• Monitor competitors, partners and friends with lists.

• Engage with users on any network within Hootsuite

and be able to identify their influence.

Schedule ContentSave time and achieve optimal impact with Hootsuite’s scheduling

features

• Schedule one or up to 350 messages at a time.

• Achieve optimal impact by using the ‘auto schedule’

feature.

• Have content ideas generated for you with the new

‘Suggested’ feature.

AnalyticsMeasure your social media growth, click throughs and campaigns

with Analytics

• Easily showcase network growth and engagement.

• Determine how many users clicked certain posts.

• Optimize your social media presence.

Klout

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

What is Klout?Klout measures influence across the social web.

• Identify influencers in specific industries.

• Determine your own social influence.

• Learn about your network or following.

Identify InfluencersInfluencers help you share content and learn about industry trends

• Connect, retweet/tweet at, comment and question high

influencers.

• Engaging with influencers will increase your Klout

score.

Determine Your Social InfluenceMeasure your social media efforts over time

• Increasing your Klout score will gain you respect in your

industry.

• Content quality plays a key role in determining your

score.

Learn About Your NetworkKnow how many influencers follow you and when they’re online

• Increase the amount of influencers who follow you.

• When your network is online will depend on the social

network.

SocialBro

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

What is SocialBro?SocialBro is a tool that helps you to both manage and analyze your

Twitter community

• Learn about your relationship with followers.

• Determine the most opportune time to tweet.

• Real time analytics.

Your Relationship With FollowersIf you have a ton of followers, chances are it’s tough to keep them

all straight.

• Segment your followers based on several categories: a)

people you are following who aren’t following you back b)

people who follow you who you don’t follow back c)

inactive followers and inactive friends d) famous friends

and followers e) influential friends and followers f) very

active friends and followers.

Most Opportune Time To TweetYou want the most people possible to read your tweets, but it’s

tough to know when people are using Twitter

• Provides a chart that will help you break your followers

activity down by hour, day of the week, potential

exposure by hour and potential exposure by day of week.

• Determine when you can best “reach” your followers.

Real Time AnalyticsAllows you to see how many people are active at any given moment.

• Great for in the moment tweeting.

• Always stay on top of your networks activity.

Demos

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Next Week:Analyzing & Optimizing Your

Social Media Efforts

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Questions?

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary