using social media to enhance constituent services
DESCRIPTION
Presentation for South Carolina Association of Countywide Elected Executives 2011 Fall Academy August 23rd-August 26th, 2011TRANSCRIPT
Using Social Media to Enhance Constituent
Services
South Carolina Association of Countywide Elected Executives
2011 Fall Academy AgendaAugust 23rd-August 26th, 2011
Dr. Curtis R. Rogers, Communications DirectorSC State Library [email protected]
agenda
• Overview (interactive vs. talking head)• Video• Questions & Answers• No scheduled break• Examples • Resources - show and tell• Group Exercises with Review
Bloom’s Taxonomy
• What you’re actually going to be doing today when you learn about new ways of communicating with your communities.
What are your first thoughts?
How is local government changing?
But how do you find the
time?
Easy answer/difficult to do…
STOP DOING WHAT NO LONGER IS EFFECTIVE
OR WORKS AND CHANGE HOW YOU DO
THINGS!
http://blog.hubspot.com
Social Media Resources Exercise
1. In small groups, take ____ minutes to discuss what social media/web 2.0 resources you really like and rely on.
2. Have one person be the note taker and be sure to get the URLs correct if you remember them.
3. One person will from each group will report.
• Profile vs. page vs. group• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
• #hashtags & @signs• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
• Hootsuite – social media management tool• Manage multiple
accounts, schedule tweets and posts.• Tweetdeck (another
management tool)
• Channels, creating videos, uploading, playlists, insights, friends, subscribing…
• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
Review of SC County Government Web Sites for Social Media Logos
(August 2011)County Twitter Facebook Youtube Other
Anderson 200+ 200+ Yes
Aiken 4 accounts 4 accounts No
Beaufort 100+ 80+ Yes
Charleston 600+ 400+ No .TV/USTREAM
Chesterfield No 2,000+ No
Dorchester No No No RSS only
Kershaw No 500+ No
Richland 1200+ 700+ Yes Podcasts
Learning exercise• Think about Social Media, the communities you
serve, and your office workflow.
• In small groups, take ____ minutes to discuss:
1. How to get more involved.2. How to make social media more effective.3. What are your next steps?
• Each group selects a note taker/speaker to report on what was discussed.
• Reports – each group will have 2 minutes to report on your discussion.
Your homework
assignment:
Resources• How to Embrace Social Networking in Local
Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
• DISCUS – South Carolina’s Virtual Library • Use your local public library!
Be flexibleFlickr:Ingorrr
Don’t be hostile to new technology
Flickr:Lara604
Treat new technology like they would.
Flickr:woodleywonderworks
Flickr:whiteafrican
Keep up!
Play & Experiment Flickr:The Lightworks
Flickr:lovelypetal