social media tips - mepra

Social Media TipsHashtag: #MEPRA | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

Khaled ElAhmad#MEPRA@Shusmo | [email protected] | 00962797388044www.slideshare.net/kelahmad

mailto:[email protected]

Content

At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.

Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.

Social Media gave end users the tools, the knowledge and the platforms to generate their own content.

The Stats

Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

Facebook Users in Arab Countries

Source: Facebook

Facebook Users Penetration in Arab Countries

Source: Population: http://laborsta.ilo.org/Facebook Data: Facebook

http://laborsta.ilo.org/


Twitter Users Penetration in Arab Countries

Source: Population: http://laborsta.ilo.org/Twitter Data: ConnectAds Agency presentation



Instagram Users Penetration in Arab Countries

Source: Population: http://laborsta.ilo.org/Instagram Data: Instagram



MonitoringBrand Name

Peers

Sector

Who are talking about your Brand?

What can you learn from your Peers?

Stay Updated

Facebook

Share Facebook Native Video

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Content

The Timeline

Content Marketing

Content Marketing

Source: http://www.slideshare.net/toprank/influencer-and-content-marketing-cmworld-lee-odden

Co-Creating Content

- Goals- Identifying Influencers- Engage & build a relation with them- Co-creating content- Amplification- Measurement

Goals

- Creating Value- Thought Leadership- Engagement- Lead Generation- Develop Real Relationship

Content Calendar- Daily posts- Peak hours- Frequency- Type of Posts- Daily themes:- Sunday --> Interview- Monday --> Infograph / Image Quote- Tuesday --> Preview

KPIs

- Views- Social Shares- Downloads- Leads (More Info)

Help Your Audience Make a Purchase Decision

Don’t Sell

CONTENT

IS THE NEW DEMOCRACY

Content Curation

Become a Thought Leader

The Plan

Social Media Goals

Key Performance Indicators

MonitoringBrand Name

Peers

Sector

Who are talking about your Brand?

What can you learn from your Peers?

Stay Updated

Management Tools

Influencers Tools

Influencers ToolsKLOUT SCORE SIGNALSWe use more than 400 signals from eight different networks to update your Klout Score every day*. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person.

* More than 12 billion signals measured every day

Influencers Tools

How to find Influencers Check Influence Measurement Tools Manually Validate Check their Content

(What topics they mostly discuss? is it random?)

Check how frequent they post Do they engage or just broadcast?

How can Influencers help Retweet and Share your posts Comment & Reply Live Tweet your events Co-Create Content together Tag you once you are mentioned Help you with your Crowdsourcing

How to reward Influencers Free Access to your Brand Free Invitation to your Offline Activities VIP Treatment Free Samples Early access to your products

People not seeing your content?


• Schedule your content• Decide what type of content you want to share• Discover new content• Queue content• Reschedule posts

Not sure which post will rank?


which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.

Are you Twitter followers not growing quickly enough?


Best tool around to manage, clean, unfollow and follow the right people.

Video is becoming more and more important, and difficult to produce.


You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.

High quality graphics are needed in your content mix, and difficult to produce.


With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.

Phonto Vont

You can’t find great content to share


ContentGems will dig through the dirt and find great content for you to share. It also –

• Expands your interest groups as defined by keywords and other search tools• Allows you to set criteria for each interest• Allows for added preferred and trusted sources you want to add

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Include Shortened LinksTo Drive Traffic

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Use Images ToGrab Attention


Want Retweets?ASK for Them


Use Actionable WordsLike “Download”


Recycle Tweets


Tweet AboutSocial Media


Schedule Your TweetsAt Night to get RT


Be ResponsiveCustomers Expect it


Tweeting StatsExpands Your Reach


Buffer AppContent Marketing

Agora PlusContent Marketing

Post PlannerContent Marketing

Content BankTwitter Advance Search

Twitter Lists

Content Bank

Facebook Lists

Content Bank

AllTop

Content Bank

BuzzSumo

Content Bank

Swayy.co

Content Bank

Scoop.it

Content Bank

Arab Websites

Content Bank

Social SizePhoto Size

Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/

Photo Size

Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/

Social Size

Engaging ContentPost Types

Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare

Engaging Content

Engagement

Engaging Content

Visual ContentPosts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71

Engaging Content

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Engaging ContentPost More Often

Peak Hours Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours

Engaging Content

WeekendsPosts published on Friday can get 25% more likes, comments and shares

Engaging Content

QuestionsPosts that ask a question get 23% more engagement

Engaging Content

Engaging Content

VisualsEnforce Tagline with Visuals

Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/

Engaging Content

InfographsUse infographs to bring attention to your message


Engaging Content

PersonableMake your brand Personable


Engaging Content

Create Text OverlaysFun photos with text overlays can get big reaction


Engaging Content

Facebook ContestsCustomers are always right. Show it.

Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/

Engaging Content

Smart DisplayShow your product in a creative way


Engaging Content

Tell a StoryWin them over


Engaging Content

Provide ValueShow them how to use your products


Engaging Content

Use VideosUse Facebook native video marketing


Engaging Content

Fedex – Instagram video

Engaging Content

GoPro – Posting Users Photos

Engaging Content

Hashtag

A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.- Wikipedia

The #Hashtag was introduced by Chris Messina back in August 23rd 2007

The #Hashtag:1- Viewable by anyone with interest in your hashtag even those outside your network.2- Expands your reach to anyone interested in that hashtag

Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

Keep Hashtags on Twitter up to 2


Keep Hashtags on Facebook up to 2


Keep Hashtags on Instagram up to 11


So, What type of hashtags you can use on Instagram?

Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education

Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman

Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram

Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education

Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

& Last

Thank You#ZINCSM@Shusmo | [email protected] | +962 79 73 88044www.slideshare.net/kelahmad

mailto:[email protected]