social media time management
Post on 17-Oct-2014
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DESCRIPTION
Slides for a discussion around managing time, tasks and expectations in social media.TRANSCRIPT
Fi#ng It All InTime Management Strategies for Social Media
Amber NaslundDirector of Community, Radian6
@ambercadabra
How do I stay sane?
Where do I start?
How do I prioritize?
How much time does this take?
What tools should I use?
What can I automate?
Ge#ng Organized
What Are You In This For?
Personal vs. Professional
Listening Tools
Engaging & ParPcipaPng
Measuring & Analyzing
Social Media Maturity
Passive
Responsive
Engaged*
CreaPng*
Total Tim
e Co
mmitm
ent
Monitoring & Research -‐ 80% Measuring -‐ 20%
Monitoring & Research -‐ 60% Measuring -‐ 20%Responding -‐ 20%
Monitoring & Research -‐ 50% Responding -‐ 20% Measuring -‐ 20%IniPaPng -‐ 20%
Monitoring & Research -‐ 40%
Monitoring & Research -‐ 50% CreaPng -‐ 40% Measuring 10%
Responding -‐ 20% Measuring -‐ 20%IniPaPng -‐ 20%
AllocaPng Resources
Integrated Social Media -‐ SMB
Listening1 team member
10-‐15 hours per week
Engaging, IniPaPng & CreaPng1-‐3 team members1-‐3 hours per day
Measuring1 team member
5-‐10 hours per week
Exclusive Social Media -‐ SMB
Listening1-‐3 FTE
Engaging, IniPaPng and CreaPng2-‐4 FTE
Measuring1-‐2 FTE*
Integrated Social Media -‐ Larger Biz
AllocaPng Resources
Tricks, Tips, and Shortcuts
Managing DisrupPons
InformaPon Overload
Leverage Tools
Annotate and Share
When Templates are Okay
Simple Task Management
CommunicaPon & ExpectaPons
RouPnes
Unplugging.
