social media, the news, & you
Post on 21-Oct-2014
498 views
DESCRIPTION
A lunchtime presentation on how news has changed, how nonprofits have adapted, and what the future may hold for Association for Women in Communications at Madison, Wisc's Edgewater Hotel.TRANSCRIPT
![Page 1: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/1.jpg)
Gordon Mayer
The N
ew
s Su
n
Social Media, the News & You
Association for Women in CommunicationsMadison, Wisc.
![Page 2: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/2.jpg)
![Page 3: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/3.jpg)
Oscar’s LawThe only thing worse than being talked about is not being talked about.(from “The Picture
of Dorian Gray”)
![Page 4: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/4.jpg)
CMWho?
![Page 5: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/5.jpg)
Social Media
![Page 6: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/6.jpg)
Bob
Bla
ck f
or
CM
W
The News…
![Page 7: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/7.jpg)
Tribune and Sun-Times, 1986-2008
Source = Newsbank, March 2009
![Page 8: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/8.jpg)
The NEW News of 2009
![Page 9: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/9.jpg)
The NEW News this month
![Page 10: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/10.jpg)
Old and new side by side• Aggregators
• Curators
• Opinionators
• Others?
![Page 11: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/11.jpg)
Disagree
Agree
…and YouHow has communications changed? (summer 2009)
![Page 12: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/12.jpg)
TurnoutAttendance at an event
Why We Communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
![Page 13: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/13.jpg)
Listening
Audi Q7 Saint Beast Dashboard by jiazi on fickr
![Page 14: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/14.jpg)
Three rules for building buzz• Find your crowd• Listen• Imagine your audience
![Page 15: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/15.jpg)
Talking about me?
![Page 16: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/16.jpg)
Why I love twitterName @ Who/What Followers
Adam Wilson Uwbci Brain-Computer Interface Laboratory at UW
323,504
Penelope Trunk penelopetrunk author, blogger, entrepreneur 27,573
Matthew Carlson MatthewDCarlson
Philosopher, mystic and entrepreneur. Internet Marketing, SEO
12,804
Kathleen Slattery Moschkau
KathleenShow Talk radio host and filmmaker (“Side Effects” w/Katherine Heigl). After a decade of schlepping drugs for big pharma, I finally got the ovaries to…
7,889
The Progressive Magazine
Theprogressive A voice for peace and social justice since 1909.
7,665
Brazen Careerist BrazenCareeristKeeping members of the Brazen Careerist Community connected through Twitter. If you're not already a member come join us!
7,538
http://www.twellow.com/geo_search?city_id=11875
![Page 17: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/17.jpg)
Twitter, another takeName @ Who/What Follower
sUW Health
uwhealth Represents the academic health care entities of the University...
3,928
Nick rumadisonRead thoroughly 3,121
NBC15 nbc15_madison
NBC15 in Madison, Wisconsin: Coverage You Can Count On!
2,933
The Capital Times
captimes Madison's progressive news source since 1917.
2,516
John Pederson
Ijohnpe-derson
Specializing in the eUtilization of people networks throughout the midwe...
2,500
WISC TV WISCTV_News3
Madison's leading source of news and information.
2,181
http://wefollow.com/twitter/madison/followers
![Page 18: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/18.jpg)
Imagine your audience• Write down 10 phrases or words
someone might use to find you or your organization
• Now narrow those 10 phrases to 5
• Name 3-5 communities of interest or geography with medium to high interest in your services
![Page 19: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/19.jpg)
Exercise!Find you, your org, or your issue
at one or more of these sites:
1. News.google.com
2. addictomatic.com
3. Socialmention.com
![Page 20: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/20.jpg)
Listening a la Beth
![Page 21: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/21.jpg)
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!
![Page 22: Social Media, the News, & You](https://reader035.vdocuments.us/reader035/viewer/2022081412/54459051b1af9fdf068b45ba/html5/thumbnails/22.jpg)
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!