using social media in news coverage
DESCRIPTION
Tips for integrating Twitter, Storify, Facebook, Google Plus and much more into your newsroom. Presentation at workshop for International Press Institute World Congress in Amman, Jordan, 2013.TRANSCRIPT
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USING SOCIAL MEDIA IN NEWS COVERAGE
Matt J. Duffy, PhDCenter for International Media EducationGEORGIA STATE UNIVERSITY, Atlanta, USA
Amman, Jordan For International Press Institute’s World Congress
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What is Networked Journalism?
“Networked journalism takes into account the collaborative nature of
journalism now: professionals and amateurs working together to get the
real story, linking to each other across brands and old boundaries to
share facts, questions, answers, ideas, perspectives. It recognizes the
complex relationships that will make news. And
it focuses on the process more than the product.”
product.”
Jeff Jarvis, 2006New Media ResearcherAuthor of “What Would Google Do?”
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Examples of Networked Journalism
Blogs
Micro-blogs
Social Media sites
User-generated video
Crowd-sourcing
Ushahidi Maps (next page)
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Ushahidi Maps
Allows users to send in information via SMS, email to provide aggregate information
• iPhone thefts
• Snow clearance
• Etc., etc.
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More Ushahidi maps
SyriaDeeply – tracks refugees, fatalities, and trending videos
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More Ushahidi maps
Harass Map -- Egypt
Send an SMS to 6096
Tweet your report to #harassmap or @HarassMap
Post your report on our Facebook page or send us a private message
Email your report to [email protected]
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Now let’s tweet something!
All these examples came from this article:
http://www.wamda.com/2013/02/10-crowdmaps-bringing-transparency-to-the-arab-world
Allow me to stop presentation and Tweet it to the conference hashtag.
#Hashtags allow Twitter users to find similar information easily
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Why use Twitter?
Many of these tips come courtesy Steve Butry Social media expert Digital Transformation Editor
with Digital First Media You should follow him on Twitter @Stevebuttry Twitter handle
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Monitor activities, discussions of people in your community and on your beat.
Connect with people who will provide you helpful tips and information.
Connect with colleagues and share ideas with them or get ideas from them.
“Crowdsource” stories by asking your followers for story ideas or information.
Why journos should use Twitter
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Quickly find people who witnessed or experienced a news event.
Break stories quickly. Provide live coverage of news events. Drive traffic to your content. Improve your writing as you learn to make
points directly in just 140 characters. Any headline writers out there?
Finally…
Why journos should use Twitter
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Allows you to provide live updates in a disaster zone when communication is down
New York Times’ Brian Stelter did this for Joplin, Missouri, tornado coverage
@brianstelter 180,000 followers What he learned, His tweets #Joplin hashtag Instagram also useful:
http://instagr.am/p/EoTHO/
Why use Twitter?
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Tips for integrating Twitter
Ways to find interesting people to follow: At Twellow, you can check for people to follow in
your community or for other journalists to follow. At NearbyTweets, you can check for people who are
twittering now in your community (or a community you are writing about).
At WeFollow, you can look for people who have chosen topical and geographical tags, ranked in order of their numbers of followers.
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Tips for integrating Twitter
Consider using Tweetdeck or Hootsuite to help manage your Tweets. Can set up filters to have Tweet streams dedicated
to one topic When broadcasting links:
Use a URL shortener; Twitter comes with one, but …
Bit.ly will give you metrics, so you know how many people clicked on it
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Tips for integrating Twitter
Finding Tweets Try “advanced search” https://twitter.com/search-advanced
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Corporate accounts
Handled by group of staffers Preferably full-time
Not just a one-way street Monitor your @handle to see what audience is
saying Engage in conversation, if possible
Good example: Atlanta Journal-Constitution newspaper in my hometown (200,000 circulation)http://storify.com/mattjduffy/how-ajc-uses-twitter-for-good-journalism-in-the-at#publicize
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Storify
NY Times , Global Post uses storify (or something similar) to aggregate news from social media
Can grab text, pictures, video from… Twitter YouTube Instagram Facebook (doesn’t work) Flickr (good source of copyright-OK photos) Google (very useful)
Now, let’s play with Storify!
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Your assignment
First, I’ll give a demonstration of how to use Storify
Then, you’ll make a storify to share with the IPI World Congress
#IPIwoco2013 Either something IPI related (search for
content) Or, anything you want!
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Verifying info from Twitter
As with all journalism, verification is essential Kovach and Rosenthiel’s
“Principles of Journalism” reminds us: Journalism’s “essence is a discipline of verification.”
Steve Buttry offers a few tips….
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Verifying info from Twitter
Evaluating Twitter sources Use Twitter regularly in
reporting Develop Twitter sources Evaluate the profile Seek connections
(Will demonstrate)
Not credible
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Verifying info from Twitter
Evaluate context Check time of Tweet Check for photos Check location
But few people actually include location
Look for confirming tweets (use advanced search if necessary)
Check previous tweets
Can't see much, but that's the crash site. http://twitpic.com/ut2c
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Verifying info from Twitter
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Verifying info from Twitter
Connect outside of Twitter Send direct message
But they must be following you (rare) Send them a tweet asking to talk
Put their handle at beginning and send your phone number, email address
Only people following you both will see that tweet Try to find email address, phone number Seeks connections – check followers of the person you
want to talk to Ask for photos, good questions
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Verifying info from Twitter
Evaluate the situatiaon Fact-checking is laborious, time-consuming Alter level of fact-checking with importance of story
Reactions to a football match not that important First account of building fire pretty important
Flickr:photobydave
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Verifying info from Twitter
Consider crowdsourcing Use your followers to
help with verification Andy Carvin, of National
Public Radio in US, did this with report that Israeli mortars were being used in Libya Storify account
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Ethics and Social Media
Consider everything public. Once you post anything even to a closed network, you
lose control of it. Consider everything signed. Consider everything to be bogus. Consider whether opinions are appropriate. Consider whether internal matters are appropriate
for discussion. Consider separate personal and professional pages.
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Ethics and Social Media
Photo and video networks Don’t assume it’s OK to grab a picture off Flikr Often photos are posted
under “creative commons copyright,” meaning it’s OK to use the pic as long as credit is given.
Often acceptable to post pic at top, then credit at bottom of post
Photos on social media sites Important to verify info from them before use If photos are “public,” generally OK to use
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What about Facebook?
Personal accounts: Allow yourself to be “followed” Toggle in user settings Basically, audience can subscribe to your updates without
being your “friends.” Can engage with audience through comments
Corporate accounts: Create a page for people to “like” Provide updates – pictures engage better than text Invite engagement
On a story about lower wages, ask who has been cutting back on spending and how?
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Google Plus
Google Plus will soon take over the world Ignore it at your own peril Really helps with SEO – use it to expand audience
i.e., Search Engine Optimization (Since it’s owned by Google)
Consider using Google Hangouts for interviews Can upload automatically to
YouTube
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Whew! The End
Matt J. Duffy, PhDFellow Center for International Media EducationGeorgia State UniversityAtlanta, GA
Email: [email protected]
Presentation is available at www.mattjduffy.com