social media for news brands
DESCRIPTION
Tips and trick for establishing and strengtheningTRANSCRIPT
News Brands Get Social
Mandy Jenkins, @mjenkinsNew Jersey NewsTrain
Brands Behaving Badly
Find Your Persona
Who is my Brand?
First Steps
• What kind of content am I sharing here?• Niche or general interest?• What is the coverage area?
Audience
• Who is my audience?• What do they want?• When is my audience online?
Overall Strategy
• Do I break news or wait for links?• How much two-way communication?• Who am I competing with?• Do I re-tweet? Who? Why?• Who runs it?
Assessing Your Staff
Assessing Your Staff
• Who gets it?• Who needs help?• Who will teach them?
Tweeting Like You Mean It
• Curation > Broadcasting• Use your news nose• Timing is everything• Think like a copyeditor• Think before you re-tweet
Break News Early & Often
Be More Than Just Friends
Pages Not Profiles
Get Them Talking
• Sports• Politics• Heartwarming stories & photos• Behind the scenes info• Hot topics
Wording Matters
• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone +18%
% more feedback over averageSource: Facebook
Images Matter
Interacting With Users
Mandy Jenkins
Twitter: @mjenkinsZombieJournalism.com
Find these slides at:slideshare.net/mandyjenkins