social media strategy - power demo
DESCRIPTION
Short version of the popular presentation on social media strategy development I posted some time ago (check my account).Comments included to support the visuals.TRANSCRIPT
![Page 1: Social Media Strategy - power demo](https://reader035.vdocuments.us/reader035/viewer/2022081412/540469288d7f729b768b471a/html5/thumbnails/1.jpg)
social media strategy: what, why, how
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TV used to have people’s undivided attention
![Page 3: Social Media Strategy - power demo](https://reader035.vdocuments.us/reader035/viewer/2022081412/540469288d7f729b768b471a/html5/thumbnails/3.jpg)
but the landscape
has changed
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consumer in control
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tofrom
a changed business model
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the cause?SOCIAL MEDIA
![Page 7: Social Media Strategy - power demo](https://reader035.vdocuments.us/reader035/viewer/2022081412/540469288d7f729b768b471a/html5/thumbnails/7.jpg)
enormous toolbox…
![Page 8: Social Media Strategy - power demo](https://reader035.vdocuments.us/reader035/viewer/2022081412/540469288d7f729b768b471a/html5/thumbnails/8.jpg)
WHY need a social media strategy
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14% of people trust ads
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76% trust consumer recommendations
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Country PopulationChina ~ 1.3 B
India ~ 1.2 B
Facebook ~ 350 M
US ~ 300 M
Indonesia ~240 M
Brazil ~190 M
Pakistan ~ 165 M
Bangledash ~ 162 M
+300M active users on Facebook
makes it the 3rd largest country
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Facebook: +699%
Blogger: +30% Twitter: +3712%
LinkedIn: +69%
… and this is not the end
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the speed of word-of-mouth is now only limited by how fast people can type
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your brand is what your customers say it is.
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you probably thinkSO WHAT?
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people are talking about you:some like you, some don’t.
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6th organic search result for ‘comcast’!!
9th organic search result for ‘united airlines’!!
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ignoring social media does not make you invisible
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whatshould I do?
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THERE IS
NO MAGIC
FORMULA
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identifyingweak signals
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it is not who is influential that counts but who acts as a catalyst for conversation
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SOME KEY#PRINCIPLES
transparencyauthenticity
trust
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concentrate on relationships not technology
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ROI = …
return on interaction ! return on insight !
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CULTURAL SHIFTneeded
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companies need to be willing to trade control for conversation
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long term thinking
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BUT remember:social media is not the holy grail…
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the road may be long …but is well worth it!
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THANK YOU !