social media strategy 101
TRANSCRIPT
Mostafa Sheshtawy © 2015
Audience
Who
• Who are we speaking to?
• Who is our customers?
Content Strategy
Why
• Why are we creating this content?
• Why will the customer care?
Social Strategy
How
• How is the content published?
• How are the channels different?
• How will customers react?
Editorial Execution
What
• What are we going to create?
• What is the posting schedule?
• What will be promoted?
Reporting
Where
• Where did we succeed?
• Where did we not succeed?
• Where are the new potential?
Steps to Successful Social Media Strategy
Mostafa Sheshtawy © 2015
The Laws of Social Media Marketing
*http://www.entrepreneur.com/article/218160
You will not go to jail if you don’t follow it
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Listen more. Talk less. Talk about what you listen. Join Discussions.
The Law of Listening
*Image Source
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How?
• Stay up to date to what customer (comment, like, share) on your posts.
• Search on hashtags and topics. #CupCakes #Qatar
• What are competitors doing
• Who are potential partners
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Tools
• IceRocket
• Tweetdeck
• Hootsuite
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Be Specialized. Build a brand. Don’t be all over the place. Create a unique Word.
The Law of Focus
*Image Source
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How?
• Make sure the logo is the same on all channel
• Similar colors/fonts/visuals
• Consistency of visuals, and flow of visuals
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Quality over Quantity. Posts & Followers. Consistency. If you cannot create, curate.
The Law of Quality
*Image Source
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Created vs CuratedWhat % suits you best? [Rule of third] 1/3 is promotion, 1/3 is curating and sharing ideas, 1/3 is interactions
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How?Well designed visuals work best.
14 Tools to create great visuals
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Great quality content brings quality customers - indirectly.
The Law of Compounding
*Image Source
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It doesn’t happen overnight. The 4 P’s of Entrepreneurship Patience, Persistence,
Perseverance, and Passion
The Law of Patience
*Image Source
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Find influencers in your field, get their interest. Do partnerships. People trust People.
The Law of Influence
*Image Source
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How?
• Define the influencers [field, followers, impact, etc]
• Find them. [Klout] Google Search [Blogs]
• Engage with them. [Twitter list]
• Maintain Engagement [Take it offline]
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Add a value to the discussion & the world.
The Law of Value
*Image Source
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How?
• Green ways to make Cupcakes.
• How to make your followers’ lives better.
• Give tips and tricks on what makes you unique.
• Give aways. [music industry]
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Acknowledge people offline/online. Remember, it’s SOCIAL media. Your network is your worth.
The Law of Acknowledgement
*Image Source
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Don’t disappear. Respond, fast.
The Law of Accessibility
*Image Source
Mostafa Sheshtawy © 2015How to handle social media comments
How?
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Be human
The Law of Reciprocity
*Image Source
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The power of a customer is growing
Make them love you, relate to you and you will win
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What did we learn?• Steps for Social Media Strategy and The laws of social
media.
• Listening is the starting point. [How people communicate]
• Created and Curated content.
• Focus, and bring high quality.
• Patience, and how people find content.
• Influencers and partners.
• The value you bring to your followers.
• Acknowledge people, and don’t disappear.
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PartnershipSocial Media partnership is the best way to reach
new engaged audience. Why to use it?
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Learn• Social Media 101
• Crash Course on Social Media Marketing
• The End of Demographics: How Marketers Are Going Deeper With Personal Data
• Free Digital Marketing Tools
• Pinterest Search about Social Media Marketing
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Followers -> Customers
Call to action, free Stuff, exclusive offers, promote, testimonials, review.
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Call to Action• It’s the verb in the sentence.
• Take a break, have KitKat• Visit our website…• Hungry? get a cupcake…
• What’s in it for the customer?
• Motivate your followers
• Show a lot, ask to buy a little.
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Call to Action
To make it better, consider:
• Good design to stand out
• Offer quality
• Limit the options
• What worked & what didn’t
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• Competitions work great (for some businesses)
• Offers work great for everyone
• Exclusives and call to actions
https://woobox.com/
Competitions
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Metrics
• What do you want to measure?
• What is success?
• What is failure?
• What to do after you know
• Change, and re-evaluate