social recruiting 101: 14m daily users 7m users 10m users ... · 1 social recruiting 101: how to...
TRANSCRIPT
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Social Recruiting 101:How to Use Social Media in Your Recruitment Strategy
Andrea Ziegler
• Social media by the numbers
• What problem are we trying to solve?
• Social media 101, 201 & 301
Agenda
Source: Workopolis 2014 job seeker study
Where are seekers looking for jobs?
7M users 10M users14M daily users
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• Social media by the numbers
• What problem are we trying to solve?
• Social media 101, 201 & 301
Agenda Same Tasks…New Tools
Hire & RetainScreenSource & Attract
Sourcing used to be easy…
Hire & RetainScreenSource & Attract
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It got slightly more complex
Hire & RetainScreenSource & Attract
Then it exploded…
+ 200 others
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Screening used to be straightforward…
Resume Screen
+
Interviews
+
Reference Checks
Hire & RetainScreenSource & Attract
= Hiring Decision
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Now it’s a minefield…
Hire & RetainScreenSource & Attract
of recruiters
review a candidate’s social
profile
of recruiters
have reconsidered a
candidate based on their
social profile
of those
reconsiderations are
negative
55%
93%
61%
Source: Jobvite 2014 Social Recruiting Survey
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Loyalty has declined
Hire & RetainScreenSource & Attract
Source: Workopolis, Thinkopolis Dec 2014
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And they want more…
Hire & RetainScreenSource & Attract
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Your challenge
Hire & RetainScreenSource & Attract
Sourcing complexity
Quantity of applicants
Quality of applicants
Seeker experience
?
Competition
Loyalty
Employee turnover
Time to hire
Screening tools
Available information
Reliability of information
Time required
?
How can social media help?
• Social media by the numbers
• What problem are we trying to solve?
• Social media 101, 201 & 301
Agenda Social Media Tools
Hire & RetainScreenSource & Attract
Source on LinkedIn & Facebook101
201
301
Screen on LinkedIn & Facebook
Reference checks via
personal network
Build a 1:1 relationship with the candidate
Employer branding on corporate career site,
Facebook & LinkedIn
Job syndication
Employee referral networks
Employer branding: values, culture, CSR,
content strategy
Social job share
Facebook retargeting
Video screening
People aggregators
ZAPPOS!
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Social Media Basics
Hire & RetainScreenSource & Attract
Source on LinkedIn & Facebook101
Screen on LinkedIn & Facebook
Reference checks via
personal network
Build a 1:1 relationship with the candidate
• Zero to low financial investment, up-front and ongoing commitment required
Ground Rules
• Be engaged
• Be personal
• Be respectful of privacy
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201: Employer Branding
Hire &
RetainScreen
Source
& Attract
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201: Build Awareness
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RetainScreen
Source
& Attract
Your job
listings
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201: Employee Referral Networks
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RetainScreen
Source
& Attract
Source: Silk Road, Source of Hire 201420
201: Employer Branding
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RetainScreen
Source
& Attract
Define who you are, what you stand for and who you want to
work for you:
• Values
• Culture• Corporate Social
Responsibility
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201: Content Strategy
Hire &
RetainScreen
Source
& Attract
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301:Social Job Share
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Source
& Attract
The Right Place, The Right TimeSpeak to candidates where they spend their time in a meaningful way
Look-A-Like Audience Extend your reach on social media by leveraging active job seekers and expanding the audience utilizing behavioral data
Richer MetricsSee beyond impressions and clicks using View-Through and Post Click
Images sourced are not campaigns, mocks for illustrative purpose.
301: Facebook Retargeting
Hire &
RetainScreen
Source
& Attract
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301: People Aggregators
Hire &
RetainScreen
Source
& Attract
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301: Video Screening
Hire &
RetainScreen
Source
& Attract
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No Job Postings at Zappos
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RetainScreen
Source
& Attract
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Promote the Company, not the Job
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Source
& Attract
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• Becoming a Zappos Insider
– “Choose your team” & learn all about them
– Sign up with LinkedIn, Facebook or resume
• Explore Zappos
– Detailed profiles of team members
– Life at Zappos: core values, events, office tour, CSR initiatives
– Detailed information on benefits, perks,
• How Zappos recommends standing out from the pack
– Create a video cover letter
– Follow recruiters on Twitter and join in
– Join bi-weekly Twitter chats with employees
– Communicate on Facebook, Instagram & Pinterest
– Read blog posts from team ambassadors & reach out to them
This requires a huge investment from both the
recruiting team and the job seeker
Zappos = 100% Social Recruiting
Hire &
RetainScreen
Source
& Attract
• Who are you trying to hire?
• What is your job seeker experience like?
• What problems are you trying to solve?
• What investment in people and tools can you support?
Conclusion
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Andrea Ziegler
VP, Marketing & Corporate Development
P| 416 957-8351
Questions?