community strategy with a 101 on social media
DESCRIPTION
Are you ready to get started with social media? Do you know what to be ready for? Do you want to engage with folks beyond hello? Why should you care? Most photographs shot by the brilliant Jeff Finkelstein http://www.customerparadigm.comTRANSCRIPT
Community Strategy
Lisa Finkelstein, Configured Consultingwww.lisafinkelstein.com
Are you ready to get started with social media? Do you know what to be ready for? Do you want to engage with folks beyond hello? Why should you care?
*Social media is an umbrella term for the ways you can
interact with others online.
*Social Media is not going away but the way we engage with
Social Media brands can evolve
*Most people in the SF Bay Area can not only recognize a
few social media tools but are most likely already using one
or two everyday.
*Social Media is all about connections
*When you have online conversations with your
connections patterns emerge
*These patterns left behind can be overwhelming
*Patterns can also be creative outlets to
present a unique perspective
*Patterns in social media can also construct an identity and foster
a new relationship
*Seriously, I still don’t get it. What are some solid
examples of social media?
*Smart strategy includes regularly using multiple
tools to engage with community and having
these tools easily accessible
Finally we meet
in person!
We have been
following her on instagram for months.
*Why you should care about social media
*It has been written that one in every seven minutes online
is spent on facebook… but still, why and what should I
post?
*What not to do
*What to do
*Calendar listings are still important
*Emails and Listserves still work so use them
*Try something new to engage with new folks
*Why have a blog if you can just use something
smaller like Instagram or Twitter?
*Let’s get going
*radical change has occurred in marketing
and PR over the past decade
*levels of engagement vary
Identification Commitment
Belonging
*You can measure a return on your investment of time
*Measure overall success through buzz