social media spr guide to conversation2_jan 2012

SOCIAL MEDIA: A CONVERSATION ABOUT WHAT & WHYVINZ KOLLER, KRISTIN WOLFF & YOU SOCIAL POLICY RESEARCH ASSOCIATESJanuary 23, 2011

What’s your question?

UsNow

http://www.youtube.com/watch?v=LlqU1o3NmSw&feature=related

• Ecosystem, not tool• Enabler, not “extra”• Tools online, impact online & IRL

”Twitter, Facebook, YouTube and media like it have arrived as powerful tools of government policy making.” Pete McClosky

WHAT?

WHY? 1. Better awareness

2. Improved ability to connect

WHY?(cont.)

3. Accelerated doing (professional, personal, social), but marathon, not sprint

Meet Ahmed.

[YOUR EXPERIENCE HERE]

EXAMPLES: VIPs

Make a map?

MentionMap (DOL)

http://mentionmapp.com/

http://mentionmapp.com/

EXAMPLE: NGO MEETS FB

THE BIG PICTURE: PLATFORMS • Skillshare, Khan Academy, P2PU• New strategies for job-finding (@jobangels,

@twithire, 100 more here) • “Gigs” (@taskrabbit)• Intern, volunteer (@catchafire, @creativecares,

dozens more)• Share “stuff” (zipcar, nieghborgoods,

couchsurfing, hundreds more here) • Crowdfunding (kickstarter, 33needs,

REVV preso)

http://www.skillshare.com/learn/?city=oakland

http://www.khanacademy.org/

http://p2pu.org/en/

http://www.jobprofiles.org/library/job-search/100-useful-twitter.htm

http://www.taskrabbit.com/dashboard

http://www.socialbrite.org/cause-organizations/

http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php

http://www.slideshare.net/kwolff/crowdfunding-revv2011

THE NUMBERS (if we really must…)

The Headline: We are connected.

78% on-line (95% of young people; most, every day)35% own smartphone (for 1/4, primary means of accessing internet)315M people, 317M mobile devices

Q. WHAT ARE WE (SPR) DOING NOW?

Twitter (WFLeadership, Social_Policy)Facebook (WFLeadership, SPR)Project Blog (WFLeadership)External blogs (Harvard Social Innovation Project)SlideshareVideo and photo sites (flickr, vimeo, YouTube, etc.)

https://twitter.com/%23!/WFLeadership

https://twitter.com/%23!/Social_Policy

http://www.facebook.com/pages/Enhancing-Workforce-Leadership/177100289002855?sk=timeline

http://www.facebook.com/SocialPolicyResearch

http://enhancingworkforceleadership.org/

http://socialinnovation.ash.harvard.edu/kristin-wolff-vinz-koller-leading-our-way-out-of-the-recession-a-21st-century-wpa

http://www.slideshare.net/kwolff

“The smartest person in the room is the room.” David Weinberger

Resources Cited During LLLWhole UsNow Film (it will make you feel great about the world!)http://watch.usnowfilm.com/Don Tapscott (books, media, etc.)http://dontapscott.com/Brian Solis Conversation Prismhttp://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/Heldrich Social Media Briefs (3 so far)http://www.heldrich.rutgers.edu/Larry Summers comments on education trends in NYThttp://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1

http://watch.usnowfilm.com/

http://watch.usnowfilm.com/

http://dontapscott.com/

http://dontapscott.com/

http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/



http://www.heldrich.rutgers.edu/

http://www.heldrich.rutgers.edu/

http://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1

http://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1

social media spr guide to conversation2_jan 2012

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