Social Media Scheduling

TweetDeck Facebook Hootsuite

Twitter Facts Optimum tweet length is 100 characters

This allows people to say something when they retweet

Best days to tweet: Saturday and Sunday Wed. and Thurs. are the lowest rate of engagement 30% more engagement between 8am to 7pm optimum number of hashtags= 2 decrease in engagement when there are more than 2

hashtags Retweet rate increases when a Tweet asks for a retweet, not

RT

PRSSA Tweet Off

@vtprssa

Break up into groups of 4 Name one person as the designated “tweeter”

willing to tweet from their Twitter Account You have 1 minute to complete the tweet Must use hashtag #HokiePR The winning team with the best tweet will be

determined for each round and an overall winner will be crowned at the end!

Justin Bieber just tweeted that your restaurant has disgusting cheeseburgers. Bieber has 49

million Beliebers following him, all of whom can see the horrible

Tweet. Respond like you’re the

restaurant

The CEO of Abercrombie says his store only make clothes for skinny people. Tweeters are expressing outrage over

your CEO’s comment. Respond on Twitter.

A woman just died on a ride at Six Flags

because she was not buckled in properly. You were hired to manage

the crisis, and that includes Twitter.

You are a publicist for ABC Family. It’s rumored that Lucy

Hale of Pretty Little Liars is quitting the beloved show

because she doesn’t get along with the other actresses. The

rumor is false. Respond to fans.

You work for the Skin Cancer Foundation. Create

a tweet to discourage tanning and use the link

www.skincancer.org

You represent Urban Outfitters, which has recently

been called out for encouraging underage

drinking with t-shirts reading “I Drink You’re Cute” and “I Vote For Vodka”. Respond to

critics via Twitter.

Krispy Kreme donuts will be giving away a free donut for every “A” kids received on their report card. Advertise

this in a tweet.

You work for Sunland Inc., which has been forced to shut down its

peanut butter manufacturing plant because outbreaks of salmonella are linked to the

company. Give an update on the situation via Twitter.

You represent the Original Pancake House, who has

partnered with Medical City Children’s Hospital to create

a healthy kid’s menu. Promote it via Twitter.

You work for Apple, which has recently been accused of evading billions of dollars in US taxes. Respond to the rumor.