social media report - adventure sport brands october - november 2016
TRANSCRIPT
Adventure Sport Brandson Social Media
Oct 1st – Nov 30th 2016
Adventure Sport Brands: Social Media Report
This report looks at how
Adventure Sport Brands
(Australia & New Zealand)performed on social media between
Oct 1st – Nov 30th 2016
Comparison of
“Adventure Sport Brands"Facebook Pages
Oct 01, 2016 - Nov 30, 2016
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Rip Curl had the largest fan base of 1,704,257 while Under Armour Australia showed the highest fan growth of 28.81%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
Gro
wth
%
Number of Fans
Rip Curl Lorna Jane Aus Speedo Australia Kathmandu 2XU
Superdry SKINS AU Under Armour Australia SKECHERS(AU) ASICS(AU)
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Under Armour
Australia
SKECHERS(AU) 2XU Rip Curl Superdry Kathmandu ASICS(AU) Lorna Jane Aus Speedo
Australia
SKINS AU
Portugal Countries < 2% Belgium Brazil Indonesia
Peru Australia Other Countries New Zealand United Kingdom
Fans - Geography
Under Armour Australia had the highest PTAT of 2.42% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Rip Curl Lorna Jane Aus Speedo Australia Kathmandu Superdry
2XU SKINS AU Under Armour Australia SKECHERS(AU) ASICS(AU)
Conversations
Lorna Jane Aus published the greatest number of posts (306). SKECHERS(AU) had the highest average engagement, with a
score of 464.
0 50 100 150 200 250 300 350
0 50 100 150 200 250 300 350 400 450 500
Rip Curl
Lorna Jane Aus
Speedo Australia
Kathmandu
2XU
Superdry
SKINS AU
Under Armour Australia
SKECHERS(AU)
ASICS(AU)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Lorna Jane Aus received the most number of Likes (102,710), the most number of Comments (23,660) and Superdry had the
most number of Shares (8,937).
0K 20K 40K 60K 80K 100K 120K
Rip Curl
Lorna Jane Aus
Speedo Australia
Kathmandu
Superdry
2XU
SKINS AU
Under Armour Australia
SKECHERS(AU)
ASICS(AU)
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsSKECHERS(AU)
25-NOV-16, FRI 1:17AM
It's our favourite time of the week again,
TGIS!!! ???? To be in to win one of three
$100 Skechers v ..
ENGMT. LIKES COMMENTS SHARES
1,000 1,181 2,339 188
Superdry
11-NOV-16, FRI 4:29AM
BASE jumper, extreme skier and all-round
maverick Matthias Giraud - Super
Frenchie pushes himself an ..
Under Armour Australia
10-OCT-16, MON 6:45AM
Amplify your accuracy and power when you
train with the UA Speedform AMP Training
Shoes.
ENGMT. LIKES COMMENTS SHARES
1,000 12,439 2,222 4,942
ENGMT. LIKES COMMENTS SHARES
993 1,064 375 9
Most Engaging Brand PostsLorna Jane Aus
09-NOV-16, WED 1:00AM
Are your children following in the footsteps of
your Active Life? Get your "little miss and
mums" ou ..
ENGMT. LIKES COMMENTS SHARES
987 4,701 4,556 252
ASICS(AU)
04-OCT-16, TUE 1:00AM
The Limited Edition NYC Marathon
collection is here for the world's biggest
Marathon.
Superdry
19-OCT-16, WED 11:02AM
“The great thing about clothes is that they
can change who you are. You can become
whatever you wear ..
ENGMT. LIKES COMMENTS SHARES
985 1,024 324 54
ENGMT. LIKES COMMENTS SHARES
980 2,437 299 2,046
ASICS(AU)'s Facebook Page saw the highest number of Fan posts (90).
0 10 20 30 40 50 60 70 80 90 100
Rip Curl
Lorna Jane Aus
Speedo Australia
Kathmandu
2XU
Superdry
SKINS AU
Under Armour Australia
SKECHERS(AU)
ASICS(AU)
Number of Fan Posts
Fan Posts
Speedo Australia received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Speedo Australia
Kathmandu
Under Armour Australia
SKECHERS(AU)
ASICS(AU)
Negative Neutral Positive
Sentiment Analysis
Kathmandu responded to the highest percentage of Fan posts (60.61%).
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0 500 1000 1500 2000 2500
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Speedo Australia Kathmandu Under Armour Australia SKECHERS(AU) ASICS(AU)
Brand Responses
Lorna Jane Aus published the most with 306 posts.
14%
5%
18%
5%
1%
37%
10%
2%5%
3%
Superdry Kathmandu Rip Curl Under Armour Australia 2XU Lorna Jane Aus SKECHERS(AU) Speedo Australia SKINS AU ASICS(AU)
Share Of Voice – Volume of Posts
Lorna Jane Aus received the largest volume of Likes (102,710).
17%
5%
30%
3%
0%
40%
2% 0% 1% 2%
Superdry Kathmandu Rip Curl Under Armour Australia 2XU Lorna Jane Aus SKECHERS(AU) Speedo Australia SKINS AU ASICS(AU)
Share Of Voice – Likes
Lorna Jane Aus received the largest volume of Comments (23,660).
10%
4% 2%
2%0%
71%
8%
0%1% 2%
Superdry Kathmandu Rip Curl Under Armour Australia 2XU Lorna Jane Aus SKECHERS(AU) Speedo Australia SKINS AU ASICS(AU)
Share Of Voice – Comments
Superdry received the largest volume of Shares (8,937).
51%
5%
19%
1%0%
21%
1%0% 1% 1%
Superdry Kathmandu Rip Curl Under Armour Australia 2XU Lorna Jane Aus SKECHERS(AU) Speedo Australia SKINS AU ASICS(AU)
Share Of Voice – Shares
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