social media & qr codes s-go 2012
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Social Media & QR Codes
Presented by:
s-go Consulting
s-go.net
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Social Media & QR Codes
What Is Social Media?
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
What Is Social Media?
Social media can be defined as "interactive platforms via which individuals and communities create and share user-generated content”
Conversations
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
What Is Social Media?
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Types of Social Media
• Social Networks• Facebook, Twitter, LinkedIn, Tumblr• Pinterest, YouTube, Google +
• Blogging• On Your Website, Blogging Websites, • Guest Blogging
• Bookmarking• Digg, Reddit, Stumbleupon, Blinklist
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Types of Social Media
• Press Release Sites (Free & $1.00)• Free-Press-Release.com, PRLog.com, • Release-news.com
• Article Marketing• eHow, EzineArticles, hubPages
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• Growth & Awareness
• Engagement (Proactive)
• Service (Reactive)
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• GROWTH
• Likes, Friends, Followers, Circles, • Connections, Boards• Facebook 1 Billion Users • Twitter 140 Million Users• YouTube 4 Billion Views per Day• LinkedIn 175 Million Users
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• It Is Permanently Bonded to Search Engines– Tweeting reduces Googlebot from 2 hours to 2 seconds– Shares Can increase your listings In Google SERPs– High levels of activity increase domain rank– Social ranks high in “personal” search from Google– Bookmarking creates backlinks and authority– Search results may be higher from Social Sites than from
your own
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• ENGAGEMENT
• Claim Your Brand• Define Your Brand• Build Following• Create conversion oriented Facebook campaign• Instant feedback & conversation• Exponential exposure through sharing
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• SERVICE
• Listening• React quickly for issues/questions• Don't make excuses• Reply in friendly & helpful manner• Let people know who they are talking with• 2 Stories
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Why Do Business/Orgs Need It?
• YOU NEED A SOCIAL MEDIA STRATEGY
• Sales• Marketing• Service• Partnerships• Search Engine Optimization
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
What Are QR Codes?
QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background.
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
What Are QR Codes?
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
How Can I Use QR Codes?
• Free to create themhttp://goqr.me/
• Mostly used with cell phones/tablets• Free software to scan them (iPhone/Android)• Can produce written text, link to websites,make a phone call, send text message, exchange contact info
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
How Can I Use QR Codes?
• Brochures• On websites• In manufacturing• In store product marketing• Fundraising
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
What Are QR Codes?
s-go Consulting – s-go.net – 607-330-2574
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Social Media & QR Codes
Contact
• S-GO Sales/Biz Dev: Andrew Harris –Phone: 585-520-4355 – Skype: aharris46–Website: s-go.net – Email: [email protected]
• S-GO Office & Development Team–Phone: 607-330-2574 – Skype: sgosteve–PO Box 302, Spencer, NY 14883–Website: s-go.net – Email: [email protected]–Facebook: sgoconsulting – Twitter: sgoconsulting
s-go Consulting – s-go.net – 607-330-2574