Closing the Great DivideMaking social media and email work and grow together

Stephanie PertuitOnline Marketing Director // Blinds.com

Who is Blinds.com?

Make Social and Email Work Together

• Problem: Increase customer engagement across channels while teams are managed under separate leaders

• Proposed Solutions: Increased collaboration, engaging content, joint promotion

• One team? If not, no problem!• Shared goals (and camaraderie) are all that’s

needed.

Social + Email =

Engaging Content

Cross Promotions• Test to figure out what works across your

channels + what each is worth to consumers

Quick Case Study

Quick Case Study

Quick Case Study

• 13,660 brand new customers • 175% of goal!

• 865% up revenue per subscriber • 1685 Facebook Fans in ONE DAY!

Collaboration Succeeds!

Stephanie Pertuit

Director of Online Marketing

StephanieP@Blinds.com

@StephPertuit & @BlindsDotCom

Thanks!