Digital PB+J The tasty treat of Email Marketing and Social Media Katie Laird // katiel@blinds.com Tweet me: @happykatie // @BlindsDotCom

Experimentation without fear of failure

We go together like Email Social

Email + Social = Grow your email list (Sneak peek deals subscribe today!) Extend your reach (Like this? Win big when you share!) Identify key influencers (Who shares the most + how? = new segment) Take advantage of multi-platforms (Options are good for both of you!)

Connect the dots

d My advice: Host content parties

My advice: Be an avid consumer (of emails)

My advice: Know enough to be dangerous!

My advice: ASK your employees + customers

My advice: Re-purpose content as much as possible

Blog > Email > Blog

Re-purpose your graphics

Halloween edition Re-purpose your graphics

3rd party validation

Share most popular cross channel content Most re-pinned on Pinterest You Tweeted it YouTube rundown Highest ranked product Funniest FB comment Coolest Houzz Ideabook

Where can you ask for a Subscribe? http://www.socialmediaexaminer.com/9-ways-to-integrate-email-and-social-media-marketing/

Subject line inspiration? What works on social? Timely, witty, funny Story works best for Blinds.com Facebook posts!

Free stuff works A cross-channel list growth campaign

Entice + Engage campaign $5000, baby!!!

What were aiming for? GOAL: 7,000 new subscribers >> stretch goal: 10,000 new subscribers

Cross promotion matters

Onsite promotion

Subscribers to FB fans

Other contest promotion

Email time! 2 emails sent to contest list Memorial Day: 7x the revenue 3x the open rate 4th of July: 6x the revenue 3x the open rate

How did it go? 13,660 new subscribers (175% of goal!) >> 17,617 total entries 7,000+ new Facebook fans Profitable list before the contest was over Continued engagement Marketing Sherpa Gold Award

Be a mad scientist Experimentation without fear of failure

Test one thing every email send Day of week Time of day Button color CTA text Colors Images

Which email would you click?

How are you encouraging shares? Built-in Share on Social links Buttons with share CTA Text links within copy Image links What else?

Get geeky with video

Tracking the magic

Email metrics we care about (it all depends) Subscribes (FB fan) Open rates (FB likes) Clicks (FB click throughs) Forwards (FB shares) Social actions Revenue ($$$$$)

How do you track those metrics? (that all depends too) Email marketing tools Referral traffic source Landing page URLs URLs with tags Promo code usage Specific actions taken

Blinds.com Social Media metrics

Other metrics to watch

Final thoughts Social + Email = BFFs Re-purpose your content Test everything Have fun (no, really)

Thanks for being here! Katie Laird from Blinds.com! Lets Tweet: @happykatie + @BlindsDotCom Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie