facebook contests - timeline vs. apps
DESCRIPTION
Are Facebook Contests Right for You?TRANSCRIPT
FACEBOOK CONTEST UPDATES: OVERVIEW
Apps:Facebook provides
software for 3rd party developers to create
applications and services that access data in Facebook.
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Timeline:Your collection of the photos, stories and
experiences that you post to your Facebook
page.
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Contests are allowed on Timelines now
Different Approaches to Win:
Apps Contest
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Timeline Contest
Timeline:• Contests and Promotions are placed directly on
your Facebook Timeline
• Will be seen by your fan base in their News Feed
• Contests and Promotions may require the entrant to:
• Like the post
• Post a reply comment
Apps:• Contests and Promotions are only seen by a Fan
visiting your page unless it is publicized
• Publicizing Contests and Promotions are done by posting to the Timeline, so that it can be seen in your Fans’ News Feed
• Entrants click the image/link, and complete the entry requirements on the specific app page displaying the promotion
• Entry requirements usually include Liking the casino’s page, which then gives the user access to fill out the entry form
ADVANTAGES OF EACH
Apps:Higher cost, but gather more information from your customers to build
a database with
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Timeline:Less expensive and
quicker to set up, but receive less information about your customers
Advantages of Timeline Contests• Simple to set up• Free to post and run• Easy to engage people to enter and share• Shows on mobile devices• Increased “People Talking
About This” (PTAT Score)
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FACEBOOK CONTEST UPDATES
Disadvantages of Timeline Contests• Need to post the rules of the contest and the required release of Facebook’s responsibility within the post, or link to the terms and conditions
• Email addresses with entries are not collected• May not increase fans as much as a LIKE-gated app would• Notifying the winner can be a challenge• If you require a Like and a Comment, could take a considerable
amount of time to manage the Contest, and to validate the entrants, especially if you have an overwhelming amount of entries
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FACEBOOK CONTEST UPDATES
Advantages of Apps Contests• Collect email addresses to connect with customers again• Can LIKE-gate the entry allowing your page to grow• More control over the look and feel of the Contest• Quick and easy resharing to promote the Contest multiple times• Easy to have Facebook release and rules posted within the app• Many apps include data
available for review
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FACEBOOK CONTEST UPDATES
Disadvantages of Apps Contests
• Higher costs• Higher barrier to entry may dissuade some• Some Facebook apps are not mobile friendly
for users
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FACEBOOK CONTEST UPDATES
Which option is best foryour casino?
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© 2013 Marketing Results, Inc. All rights reserved.
Need to work with a short timeframe,or a small budget? Then…
TIMELINEYour goal is to increase follower base and/or gain more
insights? Then…
APPS
UPDATES TO FACEBOOK’S CONTEST POLICIES
FACEBOOKTIMELINE CONTESTS
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DOs & DON’Ts
Timeline Best Practices• Have a good picture to describe the Contest basics• Clearly describe the rules• Require a Like and a comment to enter• Pin and Highlight your post for more visibility• Keep the length of a timeline contest to approx. one (1) week• Use an App if you have a larger following, are giving away bigger prizes,
or want to collect potential customer email addresses
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TIMELINE CONTESTS DOS & DON’TS
Do:• Acknowledge that the contest is in no way sponsored, endorsed or
administered by, or associated with, Facebook • Require people to both Like and comment on a post • Use Likes as a voting method • Use random winner generators like random.org to choose winners.• Announce the winner of the contest on your page• After the winner is announced, have the winner message you.
This ensures that people will have to come back to your page to see if they have won
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TIMELINE CONTESTS DOS & DON’TS
Don’t:• Require an entry method that people SHARE a post or photo • Require someone to post something on their own or a friends’
timeline • Require people to tag themselves in a photo to either vote or
enter a contest
*These methods of contest entry are still against Facebook policy guidelines.
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TIMELINE CONTESTS DOS & DON’TS
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