Social Media Marketing for Realty

Nidhi Mahesh

www.linkedin.com/in/nidhimahesh

Welcome to the world of Social Media

So, What is Social Media?

More than 300 Million Users…

Share over 1.5 million pieces of content on Facebook…every day!

Purpose-built Facebook pages have created more than 5.3 billion fans!

Did you know….

3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY!

2/3 OF THE GLOBAL POPULATION VISIT

SOCIAL NETWORKS!

And….

70% of bloggers are organically talking about brands on their blog.

And….

100,000,000The number of YouTube videos viewed each day!

13 HOURS…the amount of video

uploaded to YouTube every minute!

And…

And….

3,000,000The average number of Tweets per day on Twitter!

1382% The monthly growth rate of Twitter users

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN

SOCIAL MEDIA.85% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES & SHOULD ALSO INTERACT WITH ITS CUSTOMERS.

Experts Say…

Social Media & Real Estate

90% of homebuyers use the Internet to search for information and homes!

First time home buyers are the fastest growing segment in the market today.

50% of all homebuyers are on social networking websites!

Realty bytes

Why do you need to be on Social Media?

Because your customer is there….

And because it is the most influential medium available…

How is a purchase decision made?

Sample this….

Social Media is the most popular activity online, second only to personal email!!

Advertisement is trusted by 14% viewers…. Recommendations are trusted by 76% !!!

So, can you afford to be left out???

Now, to confirm a fact you already know……

What’s so special about Social Media?

Builds dialogue Relationship driven Metrics driven Measurable

And above all…. Its free!!!!

Only 18% of traditional televison campaigns generate a positive ROI.

Direct Mail response is down 90%.

Social Media is still growing by 10% a month!

Facts say…

Social Media for Marketing?

Customer ServicePublic RelationsLoyalty-Building

CollaborationNetworking

SEO

Social Media is so much more than marketing…

Can you still deny you need Social Media??

Social Media Can Help You:

• Reach New Clients & Get New Leads

• Protect Your Brand & Image

• Grow your Network & Sphere of Influence

• Generate more Sales

• Create Consumer Loyalty to Increase Referrals

Create your user account Create a business page to generate Fans Create a group: First Time Home Buyers, etc. Advertise on Facebook (easily target your leads) Use status updates to stay in front of your

network Be professional-remember that your clients and

peers are reading these posts! Don’t fake it-no one will appreciate it. Show your personality—not your Sales Pitch—

don’t blatantly advertise to your network—it will just seem like SPAM!

How to use Facebook

Marketing Ideas for Facebook

Use your current database and suggest they become a Fan on your Facebook page.

Include each Sold Listing on your page…take a picture of the home buyers or sellers and add that to the page. Then you can tag them—this will be shared on their profiles!

Import your external blog-this keeps your Fan page updated with fresh content without you having to constantly update it.

Add your virtual tour videos to your page and then post links to your website with the post.

Offer a subscription box to capture emails—such as What is Your Home Worth, or First Time Home Buyers Guide, etc.

Include customer loyalty perks for sharing your Fan page!

How to Start with Twitter:Using Twitter

Create your user account Create a custom background-stand out

from the crowd Follow others-this helps build your network Include your tweets on your blog or website Add a Follow Me button to your social

profiles Use status updates to stay in front of your

network Search—you can see what is trending and

participate in conversations

The Importance of Blogging

•Use your blog to show your expertise

•Use your blog to promote your listings

•Use your blog to promote yourself

•Use your blog to improve SEO

•Use your blog to generate referrals

•Use your blog to connect with other agents

Where can you blog: Wordpress, Blogger, ActiveRain, Realtor.com

How to Start with LinkedIn

Create your user account Update Your Profile

Link to your website, blog and other social networks

Join Groups Participate by answering questions

Make connections & grow your network Find a job or post jobs

Primary Purpose-Professional Networking

What does Social Media do?

Engages Interacts Promotes Build conversations

With whom???

The Customer!!!

So, what next????

Create profiles

Compelling

Simple

Informative

Engaging

And….

Grow Network Invite not just prospects but influencers too!! Converse Engage Keep talking…..

Guaranteed Returns

Leads

Deals

Recommendations

Connect

Awareness

TrustLoyalty

Referrals

Lets get talking……..

Thank you!