empire realty | social media presentation 9.30.09 by katie lance
TRANSCRIPT
9/30/09 | Katie Lance, Marketing Manager
Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
“Biggest trend we wil l see in 2010 and have already seen in 2009 is trading dollars for t ime”
– Inman Connect 2009
Goal is the same as Goal is the same as it’s always been…it’s always been…
Getting someone who has a need to know, like, and trust you
Social Media – Social Media – creating a creating a connectionconnection not the “hard not the “hard sell”sell”The “me-me-me” show is dead
You never know what is going to create a connection or spark a conversation
Why should I do Why should I do this?this?1. Connection
- becoming the local voice of authority
2. Search Engines3. If you aren’t talking to your
clients…someone else is
Baby Boomers
“Experts” are out; “trusted resources” are in
People born prior to 1965 value expertise. However, they want to be in control of the
decision making process. Clients don’t want to be told what to do by their agent.
Instead, the expert model has morphed into the “trusted advisor” model.
Gen X Nothing turns off Gen X (born
1965-1976) more than claiming that, “I am the expert.”
Gen X distrusts expertise. They are highly independent, slow to trust, and insist on doing their own research. Supply Gen X with plenty of resources including web links where they can do their own research.
Be the trusted source for “great information
Gen Y Gen Y (born 1977-1994) also doesn’t value expertise. Gen Y trusts their circle of friends Like Gen X, they will investigate things online, but their first level of
investigation is to query their group of friends. When you’re working with Gen Y, invite their friends/family to be
part of the process. With this group, “Expert = Parent.” Avoid parenting and behave
more like a member of the posse. Send them interesting photos and videos of any properties that you have previewed for them.
Once a Gen Y buyer has identified the top two or three houses that they may buy, encourage them to invite their friends to see the house and to provide their input. It’s easier to overcome an objection that is surfaced in front of you than it is to overcome a negative Facebook post or text message.
It ’s never too late!! It ’s never too late!!
OverviewOverview I was going to hold back… but why? We
have the BEST agents – you guys work harder than any other agents I’ve ever met – you can do this!!
Linked-In Facebook Twitter Blogging Pulling it altogether! Best practices – tips/workflow = A PLAN!
Linked –InLinked –Inwww.linkedin.comwww.linkedin.com
Professional network 45M members Networking Recommendations Can be updated 1-2x
a month
1. Update profile2. Add photos3. Invite friends4.Share information!
FacebookFacebook www.facebook.comwww.facebook.com
1. Update profile2. Add photos3. Invite friends4.Share information!
• 300 Million Users• Largest Social Networking
Community• If FB were a country, #4 in
the world!• “no no’s” – don’t just talk
about your listings!
4 Steps to Getting Started on Facebook Log into Facebook (facebook.com) Set your privacy settings (click Settings, Privacy Settings)
– this will allow you to control what you’d like your friends to see
Update your profile – click PROFILE (top) Add 3-5 photos Add contact info, website, info about your work, and something
about you personally Add friends – click FRIENDS (top), click INVITE
FRIENDS Type in friends and clients names to see if they are on Facebook OR Export your Outlook into and Excel file and then save as
a .csv file (confused? Call Katie!!) Then you can upload this file to Facebook to see who on your
contact list is on Facebook or who you’d like to invite
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Link to market update page on your website
What do you see on tour? Best value?
Link to an interesting article or video
What do you see on tour? Best value?
What is going on in your community this weekend?
Link to an interesting article or video
Invite to an open house you are doing
10 min. a day Facebook Plan
Great sources for news:• CNN Money | NYTimes.com | WSJ.com (Wall Street Journal) | CNBC.com |• Google News | SFGate.com | Your Linked In Page | Empire Facebook Page www.facebook.com/empirerealty | Empire blog http://blog.empirerealty.com• YOUR website!!
Links to send out from Links to send out from YOUR website to YOUR website to Facebook & Twitter:Facebook & Twitter: Empire Quarterly Newsletter Trends in CA Real Estate ANY of the 50+ market trend pages (Altos) Community Events Relocation About the area Buyer and seller resources – there are 30+
links on this page alone 1st time home buyer tax credit
HOW? Click on the page you want on your site; highlight the address,
copy and paste it to where you want to post it! EVERY link on your site is a unique link!
Empire Fan Page: 209 fans strong! facebook.com/empirerealty
Twitter Twitter www.twitter.comwww.twitter.com
140 characters FAST! Purpose – build your
brand, connection, resource, drive traffic to your site
1. Update profile2. Add photos3. Invite friends4.Share information!
Twitter in 10 minutes a Twitter in 10 minutes a dayday Log in Write what you are doing Check and see who mentioned you;
comment back Look at recent tweets comment on
something interesting HootSuite.com
Plan 3 “tweets” a day (look for local news stories)
Use bit.ly to shorten your links!
BloggingBlogging Neighborhood blog Not for everyone “Hyper local” Where to start?
Blogspot.com, Active Rain.com or Wordpress.com
Make topic list and plan
1. Update profile2. Add photos3. Invite friends4.Share information!
Putting it all together – YOUR MASTER PLAN! 30 minutes a day
Monday Tuesday Wednesday Thursday Friday
Blog Blog post about your Farm neighborhood
Blog post about market stats for a specific area
Blog post about 3 fun things to do this weekend
Facebook Link to a specific market update page on your site
What do you see on tour? Best value?
Link to an interesting article or video
What do you see on tour? Best value?
Something fun to do this weekend
Link to your blog Post something personal – what you are up to
Link to your blog Post something personal – what you are up to
Link to your blog
Twitter Link to your blog 3 news stories (Hootsuite.com)
Link to your blog 3 news stories (Hootsuite.com)
Link to your blog
Post something personal – what you are up to; or “retweet” an interesting post
Post something personal – what you are up to; or “retweet” an interesting post
Post something personal – what you are up to; or “retweet” an interesting post
What’s next? Log into Linked In, Facebook and Twitter – set
up your account; invite 10 friends and 10 clients
Starting tomorrow – begin! Use my plan for a month – see what works for
you then adapt as needed Be consistent Don’t give until you try Have a positive attitude Remember – you are trading $ for time! Just do it!