century 21 key realty marketing plan
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Copyright © 2009 Century 21 Real Estate LLC. All rights reserved.
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CENTURY 21®: The Gold Standard
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “The Gold Standard” mean to you?
Gold is symbolic of three positive and distinct values
•Great financial value = Getting the best price for your home
•High performance achievement = Best trained associates
•Insightful wisdom = Your neighborhood specialist
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Copyright © 2009 Century 21 Real Estate LLC. All rights reserved.
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Marketing Plan
Our marketing plan emphasizes Internet exposure and lead follow-up. Not only does your home need to be available to be seen by as many potential buyers as possible, you need to know that ALL inquiries on your property will be answered promptly and accurately.
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Question:
If you decided today that you were going to buy a house, what is the first thing you would do?
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
64% of buyers either went online or talked
with a real estate agent FIRST
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
- 87% of all home buyers used the Internet as an information source in their home search
-Where buyer found the home they purchased•Real estate agent – 34%•Internet – 32%•Yard sign – 15%•Newspaper ad – 3%•Home book/magazine – 1%•Open house – less than 1%
NAR Study of Home Buyer and Sellers - 2008
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Ok, so we know that the vast majority of buyers are looking on the Internet. Now what?
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Let’s look at a couple of listings…
Creating exposure on the Internet
Listed by CENTURY 21 Key Realty
358 search results
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Compared to…
Creating exposure on the Internet
On average, more than double the exposure
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Still not convinced?
Creating exposure on the Internet
Listed by CENTURY 21 Key Realty
888 search results
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Compared to…
Creating exposure on the Internet
CENTURY 21 Key Realty listing has four times the
exposure!
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Ok, what websites will my property be listed on?
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing on the top real estate websites
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
REALTOR.com
Showcase listing on the #1 online destination for home buyers
• Showcase listing includes up to 25 photos, compared to four for basic listings
•Link to video tour
•School and community information
•Custom property description
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing on the top real estate websites
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Trulia.com
Featured listing on the #5 online destination for real estate information
•Featured listings show up at the top of search results
•Emailed reports on listing views
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing on the top real estate websites
Your home listed on these websites through our partnerships and syndication feeds
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Maximize Your Listing’s Visibility
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
We use a video tour, available 24/7 on the Internet
Creating exposure on the Internet
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Seller Service Pledge – My Personal Commitment
• 21 points of differentiation– Commitment to
service– Agreement
between you, the seller and our CENTURY 21® office.
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Quality Service
• We strive to provide outstanding service to our clients
• Our clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
• Consistent monitoring of service in order to assure highest level of quality.
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Put us to work for you!
CENTURY 21: The Gold Standard.