social media marketing 10 things you must know-new
TRANSCRIPT
Internet Marketing
10 ThingsYou Should
Know in 2016 By Antoine DupontCEO – ADMIN eSOLUTIONS
1. Better understanding2. Learn something new3. Take Action
Objective
#1This is where
ourattention
is!
State of the Union72% of Internet Users79% of age 30-4964% of age 50-6472% of income < $75k74% College Graduate
35% of all Internet UsersAge 18-49 watch more than cable80% of views outside the US40% of people watch everyday+1 Billion users
25% of Internet Users32% of age 30-4926% of age 50-6441% of income < $75k46% College Graduate
23% of Internet Users32% of age 18-2925% of age 30-4926% of income < $75k30% College Graduate
28% of Internet Users55% of age 18-2928% of age 30-4930% of income $50-$74k26% College Graduate
WHO CARES??!!
Source: Pew Research Institute
#2
Each SocialPlatform
has its ownLanguage
• What’s the story? • Great picture or video • Link to more content• Engage, respond, thank you• 7-10% organic reach max.• Boost/Ads
• 140 Characters• #Hashtags• Picture• Link•Amazing search/trends
• B2B centric• Credibility• Quality Posts•Amazing search Capabilities
• Lights, Sounds, Camera • Title is key!! (SEO)• Description w/links• 2nd largest Search Engine
• Artistic/Creative• What’s the story? • #Hashtags• Link to blog/website!!!
Most Shared Content• Awe (25%)• Laughter (17%) - aka LOL• Amusement (15%) - aka Entertaining• Joy (14%)• Anger (6%)• Empathy (6%)• Surprised (2%)
Source: BuzzSumo – Noah Kagan
Social Triggers• Utility (30% more shares)• Content Length for Blogs (3000 words +)• Memory Glue (Techniques, Methods, Visuals)• Positive Emotions (94% more shares)• Social Currency (looking good factor)• Storytelling (We love stories)
Ask Yourself“Who will help amplify this & why?”
Source: SEOThatWorks - Dr. Jonah Berger
#3
#4 Quality vs. Quantity
• 1>0 • Engagement is key
#5
#6• Research• +/- 3000 words• Quality Content & Visuals• Promote-Promote-Promote• Back-links• Shares & Comments
Blogging in 2016
#7
Google (SEO) LovesSocial Media
#8
Social Media isVery Very Very
Time Consuming
• Graphic Design• Content Writer• Webmaster• Video Editor• Data Analyst• Social Media Expert
Required Skills
#9
Invest in a plan/strategy
#10
Be Excellent at One... ...rather than sucking at most of them
#10.1Video
isKing
Q & A
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