3 things recruiters must know about candidates
DESCRIPTION
You know who you want to hire, but just how well do you know them? Understanding your candidates is a critical first step in creating a good candidate experience and ensuring that your employment brand messaging engages the right job seekers and compels them to act. Your ideal candidate is not simply defined by job title, skill set or professional experience…. To engage right-fit talent, you need to know more.TRANSCRIPT
3 things recruiters must know about candidatesOr how I learned to stop worrying and let go of job titles
How well can you really know someone? How well do you get to know a job seeker – an active candidate or passive candidate?
I am not by job title, are you?
Three things you have to know about candidates:1.Who Am I?2.What do I want?3.How do I get it?
Who Am I?Information you need to gather about your candidate audience: demographics, education details, who are their influencers.
Get to know me. I am not a number.
work/life
balance?
more income?
What do I want?Am I looking for work/life balance, advancement, more income, or skill growth and training?Maybe I just need more room to do yoga.
Have you stopped to consider:Where is your candidate in their career path?What does career success mean to them?What would they say NO to a job offer?
All this helps determine if you opportunity is a good fit for them.
How do I (as a candidate or job seeker) get what I want?What are my media habits?What professional organizations or networks do I belong to?What career factors are most critical to me when evaluating multiple opportunities? What made me choose my last position?
How do you learn all this? Through research.Be sure to probe for the information you don’t already know so you learn how they make decisions.
Current employees are good, but focusing only on them could lead to limited insights only about the type of talent you already attract.
Interviewing external prospects are better – be sure to hold from 8-11 interviews.
During the interview process ask open-ended questions and get actual quotes. Make sure you can see your prospects/candidates as real people.
“See, the idea is that, as a librarian, I am frequently asked questions. Or, to put it another way, questions are asked of me frequently. Right? Best librarian t-shirt ever.”
So, to re-cap:Who am I?What do I want?How do I get it?
These are the types of insights that let you build a better candidate experience.
READ MORE HERE
Want a deeper dive?
“6 ridiculously simple things you must know about your candidates”
kevinbhawkins.comIntegrated Marketing Strategy, SEO/SEM, Recruitment, Random Discoveries, Pop Culture, and more
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1. TREE POSE WITH WORK, LULULEMON ATHLETICA, FLIKR, http://www.flickr.com/photos/lululemonathletica/4404264775/
2. ECU School of Education Class Room, BRENT HOARD, FLIKR, http://www.flickr.com/photos/bhoard/3694254773/
3. AT PALEY PARK, MYLAN ROLOFF, ALL RIGHTS RESERVED
4. Woman Reaching Out, www.guigo.eu, FLIKR, http://www.flickr.com/photos/paldies/7310883864/
5. Transcendental Awesumitude, THX0477, FLIKR, http://www.flickr.com/photos/59195512@N00/4423741286/
6. British Railways M51565 & M53925, Ingy The Wingy, FLIKR, http://www.flickr.com/photos/ingythewingy/2531496135/
7. young artist at work, Petras Gagilas, FLIKR, http://www.flickr.com/photos/gagilas/6615594231/
8. Join the U.S. Army RDECOM Team!, U.S. Army RDECOM, FLIKR, http://www.flickr.com/photos/rdecom/4133596667/
9. Tech Support, Andrew Skudder, FLIKR, http://www.flickr.com/photos/skuds/64214222/
10. Clever Girl, Alessandro Valli, FLIKR, http://www.flickr.com/photos/liquene/3967849907
11. Frequently Asked Questions (Self-Portrait #41), Taber Andrew Bain, FLIKR, http://www.flickr.com/photos/andrewbain/2457177928/
12. Searching for ideas, Gabriela Ferreira, FLIKR, http://www.flickr.com/photos/liebe_gaby/8053102148/
13. JBB Labor Day County Fair, DVIDSHUB (US Army photo by Pvt. Zachary Zuber), FLIKR, http://www.flickr.com/photos/dvids/4987508844/
14. COFFEE + BEIGNETS, Kevin Hawkins, ALL RIGHTS RESERVED
This presentation features photos by a number of amazing photographers – all works, except where noted, are used under Creative Commons licensing. By using and attributing these images I have striven to ensure no copyright laws were broken – but, hey, it’s the internet – so, if the owners listed below don’t own the rights to these just let me know. I’m sure we can work it out. Uncredited photos were purchased on istockphoto and are licensed accordingly. -KBH
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