social media madness

Social Media Madness

Jamie GlavicMichelle Moon

#aaslh2013#socialmediamadness

Who We Are

Jamie GlavicOhio Historical Society@MuseumMinute

Michelle MoonPeabody Essex Museum@MichelleNMoon

What is Social Media?

Definition: WikipediaImage: http://lisamctigue.com/Los_Angeles_Internet_Marketing/wp-content/uploads/2013/05/socialmedia.jpg

• Create• Share• Exchange

Information & Ideas

What Does Social Media Look Like?

Image:http://mashable.com/2013/04/12/social-media-demographic-breakdown

Social Media = Community

ActiveLiveInquisitiveVisualEngaging

Image: Brilliant High School Basketball , Ohio Memory, Ohio Guide Collection, OHSReference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll34/id/10204

Social Media Game Plan

Image: Perrysburg High School basketball team 1940 , Ohio Memory, Way Public LibraryReference URL: http://www.ohiomemory.org/cdm/ref/collection/p15005coll38/id/1139

Social Media Requires Strategy

• Ambition• Goals• Values

All of this is laid out in the Digital Engagement Framework workbook, available online.

How to Identify Your Digital Values

What is your mission? What do you want to be known for?What do you offer?What are your community demographics?Who do you serve?

Image: 37th Signal Company (“Buckeye Division”) playing basketball in Bougainville Island, Papua (New Guinea), Ohio Memory, OHS (1940s)Reference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll32/id/10837

Game of Strategy

Image: Team photograph of six members of the Eden, Ohio, High School basketball team, 1922. Ohio Memory, OHS Reference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll32/id/12780

Who’s Connected on Social Media?

Different Platforms = Different Audiences

Who do you want to reach?• 72% of online adults use

social networking sites (May, 2013)

• Those 65+ have roughly tripled their presence on social networking sites —from 13% in the spring of 2009 to 43% (August, 2013)

Stats: The Pew Research Center's Internet & American Life ProjectURL: http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx

Image: Cincinnati Royals stars Oscar Robertson and Jerry Lucas pose with basketballs, September 18, 1963, Ohio Memory, OHSReference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll32/id/12804

Studies of Note

First Round: Video Sharing

Vine• NEW: enables users to

create & post short video clips

• In four months, 13 million ppl signed up (active users not reported)

• Topsy estimated that users post 12 million videos on Twitter every day

YouTube• 1 billion unique users visit

YouTube each month• 100 hours of video are

uploaded to YouTube every minute

• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

Victor: YouTube

First Round: Photo Sharing

Flickr• Owned by Yahoo• 87 million users• 8 billion photos

Instagram• Owned by Facebook• 100 million Monthly Active

Users • 40 million Photos Per Day

Victor: Instagram

First Round: Audience Managed Platforms

Reddit• Last month, Reddit had

73,293,644 unique visitors• Hailing from over 188

countries• Viewing a total of

4,885,611,148 pages

Wikipedia• Number of Users:

19,717,168• Number of edits:

650,039,570• Number of articles:

4,331,523

Victor: Wikipedia

First Round: Professional Networks

Google +• 359 million monthly active

users according to a GlobalWebIndex study

• Its active users base grew by 33% from June 2012 through to March 2013

LinkedIn• Over 200 million users (2

new users join it every second)

• 64% of users are outside the USA

Victor: Google+

Who’s Winning?

Opposite Bracket

First Round: MicroBlogging

Tumblr• 6% of internet users are on

Tumblr• 51.7 billion Tumblr posts to

date• 50% of posts are photos

Twitter• 16% of internet users are on

Twitter• 288 million monthly active

users• Average number of tweets

sent per day: 400 million

Victor: Twitter

First Round: Profiles

Facebook• Daily active users have

reached 665 million• Monthly active users have

passed 1.1 billion for the first time

• 751 million mobile users access Facebook every month

MySpace• Relaunched in June 2013• 14.2M musical artists• 13k songs uploaded daily

Victor: Facebook

First Round: Pinboards/Bookmarks

Pinterest• 70 Million Users• 80% of pins are repins• 2.5 billion monthly

pageviews

StumbleUpon• 30+ Million users• 40% of all stumbles are

coming from mobile • Recently laid off 30% of

workforce

Victor: Pinterest

Round 1: Review/Tip/Location

Foursquare• 40 Million Users• 4.5 billion check-ins• 1.5 businesses using

Merchant Platform

Yelp• 42 Million Reviews• 10.4 Million Unique Mobile

Devices Monthly

Victor: Foursquare

Who’s Winning?

Elite Eight to Final Four

The Finals

Champion: Facebook

How Many Platforms?

• Varies by institution• Design your social

media strategy to be sustainable

• Make SMART goals• Define and decide what

you want/need to measure

Image: Basketball, Massillon High School vs. South High School, Akron (Massillon beat South, 34-15), 1937, Ohio Memory, OHSReference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll34/id/10200

How To Manage?

Slide: Sustaining your social media presence by Georgina Goodlander, May 20, 2013 Reference URL: http://www.slideshare.net/georginab/sustaining-your-social-media-presence

KISS Your Content

KeepIt Simple &Shareable

Remember Your Team

Image: Panthers basketball team of Oxford , circa 1925, Ohio Memory, Smith Library of Regional History Reference URL: http://www.ohiomemory.org/cdm/ref/collection/p267401coll36/id/17562

Resources, Studies, Updates

• Mashable• Museums & the Web• Museum Computer Network• New Media Consortium• Pew’s Internet & American Life Project• Shorty Awards• TechCrunch• The Horizon Report• Transmedia Consortium

Measurement Tools

• Read Max Anderson’s “Metrics of Success for Art Museums”

• Facebook Analytics• Google Analytics• Museum Analytics• Storify*• Twitter Analytics• Visually


Questions?

#aaslh2013#socialmediamadness

social media madness

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