Social Media Madness

Social Media, aka• The Social Web• User Generated Content• Consumer Generated Content

What is Social Media?

• Using web tools to communicate, collaborate and share with people you know and people you don’t know.

• It can mean different things to different people.

• It is user generated content.• It is about attitude - a way of doing things.

Misconception

“Social Media is fast and easy.”• Social Media is not easy. It can be hard to earn

someone’s trust, maintain credibility and sense of belonging to a community. It can take time to build your reputation on social media sites.

• Tools for using social media, however can be easy to learn.

What is Social Media about?

• Nouns have changed to verbs.• Content readers have changed to content

publishers.• The customer has evolved.• Communities are defining products and

services.• Twitter is the new Google.

Types of Social Media

Communicating

Networking

Sharing

Collaborating

User Generated Content

Managing Social MediaA report from Nielsen Online

Managing Your Brand• Do you manage

your brand or is someone else?

• Comes from the free chapter of “Radically Transparent.”

Got your name reserved?

From: Radically Transparent

• The rise in social media means that anyone can post pictures or write about your company, 24/7 online, and will.

• Citizen Journalists and People Paparazzi.• Every day, people discuss your personal and

corporate reputations on blogs, forums, and niche websites. This kind of transparency requires new reputation management skills.

From: Radically Transparent

• Traditional word-of-mouth is a powerful market forces.

• Social computing makes it public. • The internet provides a megaphone for the

disgruntled—with no entry barrier, little legal accountability, instant commentary, full multimedia communication, and a free distribution channel to millions worldwide. And people like them find these complaints credible.

Community Engagement• If you build it

will they come?• Comes from the

first chapter of “18 Rules of Community Engagement.”

Next Steps

View the next presentations for different types of social media:

• Communicating => Blogs, Twitter• Networking => Facebook, LinkedIn• Sharing => Flickr, YouTube• Collaborating => Wikis

Links / Resources

• MiaLynnLee.com• Slideshare.net/webbiegirl• Delicious.com/mialynnlee/socialmedia• Nielsen Report• Radically Transparent by Andy Beal and Judy Strauss

• 18 Rules of Community Engagement by Angela Connor