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businesses pay nearly

$2 BILLIONTO WORKERS DISTRACTED BYMARCH

TOP-SEARCHED TOURNAMENT KEYWORDS

most of the

searchesMARCH MADNESS 2015 100

MARCH MADNESS BRACKET 75

BRACKET 75

NCAA MARCH MADNESS 40

NCAA 40

2015 BRACKET 30

MARCH MADNESS LIVE 25

but “March Madness Live” also snuck into the top 10, likely indicating that many workers were looking for ways to watch the games at their desks.

tournament-related

CENTERED ONBRACKETS

INTEREST BY STATE

the midwestwhere basketball is king

led the wayin search interestaround the tournament’s

first 2 rounds

IOWA

100

WISCONSIN

92

NEBRASKA

87

INDIANA

81

WYOMING

80

OHIO

78

UTAH

74

WHERE’S THE CONVERSATION?

twitter was the

favoriteplatform to comment

on the games,and express sorrow over

facebook3 percent

twitter97 percent

men created

70% of the

around the tournament

socialconversations

70% 30%

top hashtags

#MARCHMADNESS

With all the last-second action, upsets and brackets hanging in the balance, this year was no di�erent. Fans tuned into the madness across multiple devices, and they also used search and social to check scores, update brackets and sound o� about their teams. We took a look at the search and social trends around this year’s tournament.Presented by Performics

each year, u.s.

madness

QUERIES

while DOING WORK

of course

U.S. News

Source: Google Trends, U.S., 2/23/2015- 3/23/2015

Source: Google Trends, U.S., 3/16/2015- 3/23/2015

Source: Brandwatch, 3/16/15- 3/23/2015, U.S., “March Madness” and “March Madness Bracket”

Source: Brandwatch, 3/17/15- 3/24/2015, U.S., “March Madness” and “March Madness Bracket”

#NCAA

#MARCH

#MADNESS

#NCAATOURNAMENT

#IPHONE6

#VIEWGUARD

#NEWS

#SPORTS

#BINGBRACKETBUILDER