social media lead generation and sales

Social Media: Lead Generation & Sales

Tactics

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Where We’ve Been…

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Social Media changes communication from static one way communication(which your customers don’t want)to dynamic two way conversations (which they do want)

Thinking Dollars


Listening For LeadsHarnessing The MessageClear Call To ActionConversion and Retention

The Social Media Role

Step 1: Listening For Leads(On Twitter)


Scenario 1: Optometrist needs more patients & to sell more glassesKey Facts: Limited to geography, no sense of urgency, trust is vital

Step 1: 5 Bonus Power Tips(On Twitter)


Complete Your Profile

Use Twitter Clients to Managehttp://hootsuite.com recommended

List Yourself in Directories

Content is King

Mimic Othershttp://gotwitr.com recommended

http://hootsuite.com/

http://gotwitr.com/

Step 1: Listening For Leads(LinkedIn and Questions)


Scenario 2: Time Management consultant needs more clients

Key Facts: No geographic limitation, expertise is critical, clear pain identified

Step 1: 5 Bonus Power Tips(On Being the Expert)


Schedule Alertshttp://socialmention.com recommended

Keep a Calendar

Use Your Expertise for Backlinks/Traffic

Integrate Your Networks

Prepare standard responses

http://socialmention.com/

Step 2: Harnessing The Message


Traffic

Your Message

Call To Action

Conversion

Step 2: Harnessing The Message


Do: TellDon’t: SellDo: Make it about themDon’t: Make it about youDo: Offer a solutionDon’t: Be part of the noise

Step 2: Bonus Power Tips


Do: Just got off the phone w/ @cyndyhoenig. So proud of her. She just implemented service X and has a 22% sales increase!

Don’t: We offer our clients product X, product Y. All 50% for the next 20 followers we get.

Do: @cyndyhoenig I see you are having trouble with XXXX, have you tried YYYY? Send me a DM if I can help!

Don’t: @cyndyhoenig, our XXXX solution is the very best. On sale now!!!!

Do: @CyndyHoenig, congratulations on the new eBook. Just got to tip #115, the ideas are flowing!

Step 3: Clear Call To Action


Words

•Call•Buy•Register•Subscribe Donate

Urgency

•Offer Expires•For a short time•Order now and get a free gift

Position

•High on the page•Center of the page•White space

Frequency•Everywhere

• Opt In Everywhere• Give it awayLead

Generation

Step 4: Conversion & Retention


1-NutureRegular discountsFrequent shopper programsDrip campaigns

2-RewardShowcase a customer on FacebookShare customer success stories

3-Be where your customers areFoursquareFacebook Commerce ?

4-Use data. It is your friend.

Conclusion


The sales funnel hasn’t changed…

how you fill it has. The opportunity is there, it is up to you to take it.

Conclusion


Join me next week for:Social Media & SEO

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